Primavera Sound has reported a record sell-out for its 2021 edition, as fans "show their passion for music is stronger than the fear of uncertainty”
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Reading Festival, Boomtown, Creamfields and Field Day are all out of 2021 tickets, as festival frenzy grips the UK on the back of the PM's roadmap
By IQ on 26 Feb 2021
Three of the UK’s most popular music festivals, Reading Festival, Creamfields and Boomtown, have sold out their 2021 editions in the past 24 hours, underlining the huge demand for festival tickets among locked-down British live music fans.
Festival Republic’s Reading Festival, which normally has a capacity of 105,000, was one of several festivals to confirm this week they intend to go ahead in 2021, taking place alongside its sister Leeds Festival in the last weekend in August.
All weekend tickets for Leeds Festival (75,000-cap.) are also gone, according to the festivals’ Twitter account, with only limited Friday and Sunday day tickets remaining.
Dance music festival Creamfields, promoted by Live Nation UK’s Cream Holdings, says it sold out in record time ahead of its return this summer. The festival, which has run since 1998 (since 2006 in its current location on the 70,000-capacity Daresbury estate in Cheshire), also takes place across the August bank holiday weekend (26–29 August).
That many fans held onto their 2020 tickets, says Cream, is “positive news for the live music industry, which has largely remained closed over the last 12 months. The news follows the prime minister’s ‘roadmap’ address on Monday that allows the safe return of large-scale outdoor events this summer.”
“This is positive news for the live music industry, which has largely remained closed over the last 12 months”
British prime minister Boris Johnson announced on Monday (22 February) that all lockdown measures should be lifted in England from 21 June, theoretically allowing large outdoor events such as festivals to take place with no restrictions. Industry response to the announcement was largely positive, though live music businesses and associations are seeking more clarity as to what will be possible.
Among the 300 artists and DJs performing at Creamfields 2021 are Bicep, Afrojack, Alesso, Carl Cox, Pete Tong, pendulum, Gorgon City, Sub Focus, Claptone, Sigma, Andy C, Martin Garrix, Sigma and Nina Kraviz.
Independent festival Boomtown, which typically has a capacity of more than 70,000, has scaled down its event for this year’s ‘Chapter One: The Gathering’-themed festival, which celebrates a “post-pandemic world” of “connection, community and celebration”. The line-up will also be kept secret until around a week before the festival.
Explaining the decision last year, organisers said: “[T]here are many aspects to the way the music industry runs that don’t work for independent festivals. The complex process of releasing a music line-up, with the exclusivity, billing and escalating costs ,has led us to decide this is the time to rethink the way we approach it and explore new ways of doing things.
“We have always been a creatively led festival and people attend Boomtown because of the overall experience. We will continue to book incredible headline artists, and all the festival favourites, but by approaching our programming announcements in this radical way, we can create line-ups that are even more phenomenal and diverse than we have ever been able to before.”
“The anticipation to get back to showcasing the best in new music has never been greater”
Fans responded to the change, with over 90% of 2020 ticket holders declining a refund, and tickets for the 2021 edition, held as usual near Winchester in Hampshire, selling out last night.
Also riding the wave of fan demand is London’s Field Day, which announced just before 9pm yesterday (25 February) that it, too, had sold out its 2021 edition and second outing at the post-industrial Drumsheds venue in Enfield, north London.
Like its cancelled 2020 festival, Field Day 2021 will be a one-day, electronic music-focused event headlined by DJs Bicep. Other performers playing the Drumsheds, which has a capacity of 25,000, include Maribou State, Ross from Friends, Floating Points and Adelphi Music Factory.
The sellouts come as more festivals confirm they will be going ahead later this summer, with Liverpool Sound City, Gala Festival, Wilderness and Mighty Hoopla all announcing or re-confirming their 2021 dates in the wake of Johnson’s announcement.
“I can’t believe that it’s been nearly two years since the last time we came together at Sound City, and the anticipation to get back to showcasing the best in new music has never been greater,” says Sound City MD Becky Ayres. “Enjoying amazing new artists in incredible venues is what makes Sound City great, and we’re excited to bring together genre-pushing favourites, thrilling live bands and must-see moments this October.”
Sound City 2021 takes place from 1 to 3 October with artists including the Lathums, Rejjie Snow, the Mysterines, Red Rum Club and the Murder Capital.
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