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Roblox and Fortnite beat books, magazines, sweets and chocolate in the latest survey of under-14s’ spending habits
By IQ on 12 Jan 2021
Roblox and Fortnite, the videogaming phenomena which have hosted some of the biggest virtual concerts to date, have topped a survey of the main ways UK children and teens spend their pocket money.
The 2020 edition of the annual Pocket Money Index found Roblox and Fortnite, which placed first and second respectively, dominating the spending charts as people spent more time at home during the Covid-19 pandemic. Minecraft, which has also hosted several music festivals and concerts, placed eighth, while games consoles Xbox and PlayStation were seventh and ninth, respectively.
The pair, whose virtual concert highlights include Lil Nas X (Roblox), Travis Scott (Fortnite) and Marshmello (Fortnite), each rose four places compared to 2019, dethroning books and magazines (RIP) and sweets and chocolate (say it ain’t so!) from the top two spots.
“The pandemic has shifted our spending online, and that’s seen with kids’ spending habits, too”
Roblox and Fortnite were also respectively third and fourth in the top things 4–14-year-olds save their allowance for, behind only Lego and a smartphone.
“The pandemic has shifted our spending online, and that’s seen here with kids’ spending habits, too,” explains Will Carmichael, CEO of Roostermoney, which compiles the Pocket Money Index.
IQ calculated last summer that artists can reach an audience of least 750 million gamers across the top 20 online multiplayer games/platforms alone.
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