In the year-end IQ 95, we're recognising ten industry professionals who have gone above and beyond the call of duty during the most difficult year in memory
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IQ's third Unsung Hero of 2020 is NTIA's Michael Kill, who has given a voice to the devastated UK music industry during the pandemic
By IQ on 08 Jan 2021
Unsung Heroes 2020, published in IQ 95 just before Christmas, is a tribute to some of the organisations and individuals who have gone above and beyond to help others during a year unlike any other – be that through their efforts to protect the industry, or helping those who were in desperate need.
We turned to the readership and asked you to nominate worthy causes and personalities for consideration as the inaugural members of our Unsung Heroes awards. Now, IQ can reveal the dozen most-voted Unsung Heroes of 2020, continuing with Night Time Industry Association (NTIA) CEO, Michael Kill, who follows UK-based concert promoter Alexandra Ampofo.
As the CEO of the Night Time Industry Association (NTIA), Michael Kill’s primary goal is to ensure that both its members and the wider industry has a voice. “We aim to protect, serve, and redefine the narrative surrounding nightlife without being engulfed by restrictive government structures and assumptions,” he states.
“Needless to say, the arrival of Covid-19 in March has made the past eight months the most testing and demanding in the NTIA’s short, six-year history. Fortunately, myself and the majority of the team share over two decades’ worth of experience in the night time industries, and that’s positioned us well to tackle each obstacle as it arrives.”
Covid has taken a tremendous toll on the night-time economy in the UK, with tens of thousands of businesses and millions of employees facing hardship, as government restrictions time and again ignore their plight – until Kill and his NTIA team step in…
“From the beginning of campaigning, we realised that one of our biggest strengths was the night-time community itself”
“From the very beginning of campaigning, we realised that one of our biggest strengths was the night-time community itself, and so we’ve worked hard to bring together and support businesses and individuals at every level,” says Kill. “We’ve focused heavily on strong communications, not only to galvanise our own community but also to realign the night-time industries within a cultural context so it’s recognised for its achievements and gets the backing it deserves.”
He continues, “It has been a political rollercoaster. In a bid to secure financial support packages and government clarity, we’ve come up against various task forces and departments, many with their own differing objectives and opinions. Nevertheless, campaigns like #LetUsDance and #Savenightlife have secured vital funding for the electronic music scene, raising £350k [€390k] in support of venues across the country, and securing unrivalled visibility for the cause. And there’s much more to come.
“At the NTIA, we continue to work tirelessly on behalf of the industry so that future generations can build the same connections, experiences and values that have been so pivotal to all our lives. For me – both personally and professionally – I know I wouldn’t be the same without it.”
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