James, who left WME earlier this year, will work with ITB's Rod MacSween, as well as developing her own roster
Sign up for IQ Index
The latest industry news to your inbox.
Tones follows Mother Artists founder Natasha Bent from Paradigm Talent Agency, where he worked as her booker and assistant for four years
By IQ on 19 Jan 2021
Mother Artists, the new artist management and live agency launched by siblings Mark and Natasha Bent, has hired James Tones as an agent.
Tones follows Natasha from Paradigm Talent Agency, where he worked as her booker and assistant for the past four years. Prior to that, the pair briefly worked together at UTA.
At Mother Artists, Tones will continue to work with Natasha on her roster – which includes Idles, Amy Macdonald and Foster The People – alongside building his own.
“James is basically superman,” says Natasha. “Not only to us, but to our clients, his peers and all industry professionals. He leads with kindness, empathy, extreme efficiency and a go get attitude. We have no doubt that James will be running the company within a year. Like all our team, he starts as an equal and we, and our clients are so lucky and excited to have him with us. Let’s go!”
“Having worked with Natasha and Mark on Idles, I have seen first-hand what they can achieve as a team”
Tones says: “I’m so excited to join Mother Artists and start the next chapter of my career as an agent with Natasha, Mark and the team. As a mentor, I am so grateful to Natasha for teaching me invaluable skills and for giving me opportunities to keep progressing over the past four years, but also to grow as a person and treat everyone with respect and kindness, and lead by example.
“Having worked with Natasha and Mark on Idles, I have seen first-hand what they can achieve as a team. Mark has already built an incredible reputation for Mother Artists, so with Natasha joining on the live side, the sky’s the limit. I’m looking forward to building my own roster as well as being able to continue working closely with Natasha and everyone at Mother Artists. Exciting times ahead!”
Mark and Natasha launched Mother Artists in December last year with Mark’s wife, Lucy Bent (co-founder and director), and Liam Sexton (management assistant). The news followed Natasha’s departure from Paradigm.
Natasha spearheads the company’s live division with Alex Amor, Amy Macdonald, Benjamin Booker, Cate le Bon, CMAT, Darwin Deez, Do Nothing, Electric Guest, First Aid Kit, Foster The People, Gotye, Heavy Lungs, Idles, Kills Birds, Laura Misch, RY X, The Antlers, The Magic Gang, The Teskey Brothers, Thomas Headon, Unknown Mortal Orchestra, Violet Skies and Westerman.
While Mark heads up the management side – continuing his existing company Mother Artist Management under the pair’s new guise – with Idles, Heavy Lungs and Avaera & Daffodils and the newly signed Magazines.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.