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Yet another new virtual concert format made its debut at CES 2021 this week, courtesy of Sony Immersive Music Studios and Madison Beer
By IQ on 13 Jan 2021
Among the music-related innovations at this year’s Consumer Electronics Show (CES), which is taking place online from 11 to 14 January, are an ‘immersive reality’ concert experience by Sony, a virtual influencer and DJ created by LG, and Samsung’s in-car Live Interactive Virtual Experience (LIVE).
Japan’s Sony Corporation used motion-capture technology to recreate US singer Madison Beer as a CGI avatar for a performance of her song ‘Boyshit’, placing her in a virtual replica of Sony Hall (1,000-cap.) in New York, as seen in the video above.
The event was spearheaded by a newly launched division of Sony Corporation of America, Sony Immersive Music Studios.
A longer performance by Beer, who is signed to Sony Music-owned Epic Records, featuring a medley of songs from her upcoming debut album, Life Support, will made available on Oculus VR and PlayStation VR, as well as 2D platforms, later this year.
Sylvia Rhone, Epic’s CEO, says: “Madison Beer is raising the bar of what’s possible in a virtual concert performance and we couldn’t be more excited. With this cutting-edge collaboration of music and technology, Madison has brought her innovative vision to life in a unique way while taking it to new heights.
“Madison Beer is raising the bar of what’s possible in a virtual concert performance”
“This is another example of Epic’s commitment to empower our artists with groundbreaking opportunities to expand their creative options and engage fans through immersive experiences.”
In addition to the Madison Beer event, CES also sees Sony make available a live performance by Zara Larsson (another Epic artist) in 360° immersive sound as an on-demand stream.
For Samsung, CES represented another opportunity to showcase Harman’s LIVE technology, which, as IQ reported last week, would enable concertgoers to interact with artists from behind their steering wheels.
Elsewhere, compatriot LG introduced Reah Keem, an entirely fictional person who hosted the company’s livestreamed CES keynote unveiling its range of CLOi UV-C robots.
As seen on her Instagram page, Keem introduced herself as a songwriter and DJ (as well as a keen international traveller) who’s “so excited to be showing you some of the latest and coolestfrom LG”.
Despite being entirely computer generated, Keem does have music to listen to: check out her (so far) only single, ‘Comino Drive’, on her SoundCloud account.
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