Alda, the Amsterdam-based company behind leading EDM events including AMF, New Horizons and more, has partnered with Pasquale Rotella's Insomniac
Sign up for IQ Index
The latest industry news to your inbox.
The series will take place in VR platform Sansar throughout December, culminating in a 24-hour global celebration on New Year's Eve
By IQ on 03 Nov 2020
Lost Horizon, the VR music venue created by the team behind Glastonbury’s Shangri-La, has announced its first season of virtual events in VR event platform Sansar.
The season will take place throughout December, playing host to DJs, underground acts and visual artists, before culminating with ‘Chasing Midnight’, a 24-hour global celebration on New Year’s Eve, taking in 12 time zones and 12 countdowns.
Lost Horizon launched its premiere festival in July, a four-stage event in Sansar featuring artists including Carl Cox, Fatboy Slim, Pete Tong, which reached 4.36m viewers, according to organisers.
Commenting on the upcoming season of events, Robin Collings, co-director of Lost Horizon, says: “We are incredibly excited to launch the second phase of Lost Horizon with a raft of exciting shows in December, plus we have some huge plans for 2021 and beyond. In these troubled times, our mission is to bring some joy and real culture into people’s lives.
“In these troubled times, our mission is to bring some joy and real culture into people’s lives”
“Lost Horizon’s virtual platform offers so much more than other VR events, allowing people to connect with their friends and meet people from around the globe, you can literally chat, live using your computer’s mic and speakers, to other people in the virtual world, while watching some amazing DJs and live music! Real events in a virtual world”.
The acts, which are yet to be announced, will perform across six customisable areas in the virtual venue, including festival stage Freedom; 360-degree digital arena the Gas Tower; media centre SHITV; underground club Nomad; plus a virtual open-air art gallery and the interactive Landing Zone, which features merch stalls, art, seating and info points recreating the festival experience.
Viewers can explore the interactive, multi-stage venue in Sansar via PC and VR, web browser or app. The season’s events will also be streamed live, globally.
Prior to Lost Horizon’s season of events in December, the virtual reality venue will host the 18th edition of London Mela, the UK festival of South Asian culture.
For 2020 London Mela – usually held in Southall Park, west London – becomes Melatopia, a VR event taking place online on 7 and 8 November 2020, and featuring the same mix of music, dance and culture from the Indian subcontinent and surrounding countries.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.