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The Social joins Omeara near London Bridge and Lafeyette in Kings Cross in Venue Group's portfolio of grassroots London venues
By IQ on 09 Nov 2020
London venue The Social will reopen in 2021 after partnering with Venue Group, the Ben Lovett-led operator of Omeara and Lafayette.
The two-storey, 250-capacity venue, located on Little Portland Street in London’s West End, will operate under the Venue Group umbrella as part of a partnership that provides The Social with “stability and security” and assurance for its customers, according to the company.
The Social opened in 1999 and has hosted acts including the Chemical Brothers, Four Tet, Michael Kiwanuka, Florence and the Machine, Adele, Beck and Aphex Twin. It raised more than £145,000 in a crowdfunding campaign last year to stop its enforced sale.
“Ever since The Social announced that it was at risk of closure in 2019, I have been actively engaged in trying to figure out a way to prevent that from happening. We have been working together on a solution that retains the entire independence and ownership for the founders while teaming up together to ensure the long-term viability of the venue,” says Venue Group CEO and Mumford & Sons member Lovett, who spoke about his passion for grassroots venues at ILMC’s Futures Forum eearlier this year.
“Alongside Omeara and Lafayette, I hope that we are developing a path for artists of all shapes and sizes to develop and grow with their fans”
“I believe that The Social is one of the most important destinations in London, especially as a music venue, and alongside Omeara and Lafayette I hope that we are developing a path for artists of all shapes and sizes to develop and grow with their fans in one of the world’s most significant music cities.”
Robin Turner of The Social adds: “After the 2019 Crowdfunder, we knew we were realistically only halfway towards saving The Social. Though we were able to stay open for our 20th anniversary, we’d lost our long-time operating partners and needed to find new ones to help us move forward.
“When we met Ben, Greg [Lovett] and the Venue Group, we immediately knew they were kindred spirits: people who recognised the transformative power of a good night out, and were dedicated to offering audiences and bands the best gig experience possible.
“We’re extremely excited about The Social taking its next steps forward with them. Here’s to the next 20 years.”
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