Crew Nation is a new fund created by Live Nation to offer financial support to backstage staff – the ‘backbone’ of the live industry
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Renowned German artists will come together for the #becomelouder livestream event aiming to draw fan donations for crew in need
By IQ on 18 Nov 2020
Live Nation Germany has announced a livestream charity event for Crew Nation to benefit self-employed professionals who have been financially impacted by the pandemic.
The event, called #becomelouder (#lauterwerden), will see German artists including Die Fantastischen Vier, Milky Chance (pictured), Peter Maffay, Rea Garvey and The BossHoss perform on a mixed reality stage which first premiered at this year’s Wacken World Wide.
All artists will perform without pay and, while the event is free to stream on 12 and 13 December at MagentaMusik 360 and on the MagentaTV programme, viewers will be encouraged to make a donation. Fans can also view the performances afterwards on demand.
“All of us live music fans have our concert tickets pinned to the fridge by a magnet and are just waiting for it to get going. Meanwhile, a lot of the service providers that produce these shows are falling on hard times as a result of the pandemic,” says Smudo of Die Fantastischen Vier.
“Let’s get together and support those affected with this event, in the hope that we can soon take those tickets off the fridge and go out and have a good time again.”
“All of us live music fans have our concert tickets pinned to the fridge by a magnet and are just waiting for it to get going”
The Crew Nation relief fund was launched in April by Live Nation to support touring and venue crews through the coronavirus pandemic.
The live entertainment behemoth committed $10 million to the fund, contributing an initial $5m directly – including $250,000 personally from CEO Michael Rapino and his family – and matching the next $5m donated by artists, fans and employees dollar for dollar.
Since, a number of national events have taken place to benefit the fund, including Live Nation Spain’s ‘Crew Nation Presents…’ – a concert series which raised more than €150,000 through a €1 levy on each ticket.
Similiar fundraising concerts and tours have been organised by artists including Elisa, Nick Cave, Niall Horan, Amy MacDonald, and Marillion.
Donations to Crew Nation can be made directly or through purchasing limited edition Crew Nation merchandise.
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