Factory's roster of artists, including Sabaton and Iron Maiden's Steve Harris, join John Jackson, Jane Miller and Leo Benton at Metallica booker K2
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The Welsh rock titans are the first major signing for K2 since the UK agency joined AGI in the newly formed Y Entertainment Group
By IQ on 24 Nov 2020
London-based K2 Agency has signed metal superstars Bullet for My Valentine for all international (excluding North America) representation.
The signing is the first major deal struck by K2 following the agency’s partnering with private-equity company Yucaipa’s Y Entertainment Group in August.
“I have admired Bullet for many years and I am honoured to be chosen to represent such an iconic British band,” comments K2 founder John Jackson. “K2 and Raw Power Management will be a formidable force, and I look forward to working with Craig Jennings and his fantastic team.”
“I am honoured to be chosen to represent such an iconic British band”
Bullet for My Valentine, who were formerly represented by UTA’s Paul Ryan, continue with CAA in the US and Canada.
The band are currently working on their seventh studio album, the follow-up to 2018’s Gravity, with plans for a tour in 2021.
Bullet join the likes of Metallica, Iron Maiden, Slayer, A Day to Remember, Ghost, Alter Bridge, Shinedown, Volbeat, Gojira and Mastodon on K2’s roster of rock and metal heavyweights.
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