An internal promotion, Lina Pettersson will lead the company's agency activities under the direction of new MD Mattias Behrer
Sign up for IQ Index
The latest industry news to your inbox.
The UK agent, who left CAA last month, takes clients Ed Sheeran, Anne-Marie and Lauv to the new venture, which is named after his daughter
By IQ on 24 Nov 2020
Ed Sheeran agent Jon Ollier has announced details of his new booking agency, launched following his recent departure from CAA.
Headquartered in London, One Fiinix Live aims to offer both a “first-class service” to Ollier’s existing roster – which also includes Anne-Marie, JC Stewart, Lauv and 2Cellos – while also investing in new “strategies to maximise opportunities in a post-Covid-19 world”, according to Ollier.
Ollier will serve as CEO of the new venture, with Emma Davis – who served as Ollier’s assistant at CAA – also joining One Fiinix Live. Ollier left CAA after nearly six years last month, along with his personal roster.
Explaining the reason behind the name, Ollier says: “I have always been interested in spirituality and symbolism. Fiinix is, of course, a play on the word Phoenix and so, therefore, a symbol of rebirth, hope, immortality and resurrection.
“It is a word that has come into relevance for me strongly at huge turning points in my life. We gave our daughter, our first child, the conventional spelling as her middle name. She came into our lives and it was all change, a new chapter in our lives. I think we are in a similar place right now: everything we knew to be true about our lives has been tested and shaken and my response to it has been to embrace the change, have faith in the immortality of music and hope in the rebirth which will come from it.”
Ollier began his career at Helter Skelter, moving to Free Trade Agency in 2008, when he first began working with Sheeran. He moved to CAA as a senior agent in 2015.
“After almost six years at CAA, where I learned a huge amount from some inspirational colleagues, I felt it was time to launch my own venture and realise the vision I had for a forward-thinking, innovative agency that could empower artists and help them reach new audiences,” he comments.
“The idea of starting the company now is to invest in a business that can grow from the bottom of the market”
The past few months have seen a flurry of activity in the agency world on both sides of the Atlantic, with the likes of Route One Booking and Runway Artists in the UK, Arrival Artists, Mint Talent Group and TBA Agency in the US and Rebel Beat Agency in Spain all having launched this autumn following cutbacks at the major agencies.
“It may seem counter intuitive, but I think this is uniquely good time to launch a new business as we enter the next phase for live music,” continues Ollier. “There will be huge opportunities as we create new ways of thinking and I believe One Fiinix Live is poised to play a leading role in that positive disruption.”
Hinting at plans to expand the number of agents at One Fiinix, he adds: “We are keen to turn the current challenges we are all facing into possibilities, and I encourage anyone who feels they have the same kind of mindset to reach out – now is the time to embrace the change.”
He adds: “The idea of starting the company now is to invest in a business that can grow from the bottom of the market and to create a vehicle that can take advantage of the situation we find ourselves in. There are talented people out there who, for a number of reasons, may feel their situation is less secure that it was and the hope is that we can start conversations, employ, go in to ventures or just simply offer support where we can.
“I think the priority for all of us right now needs to be the survival of the ecosystem as a whole and so I think the industry will become naturally more collaborative. It is then just about seeing what opportunities come out of that collaboration.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.