The first three locations are Atlanta, Mississippi and Orlando in the US, with additional cities around the world to be announced
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The directory, which includes festivals, promoters, bookers, producers, musicians and more, will serve as a one-stop shop for women and non-binary professionals
By IQ on 10 Nov 2020
Helvetiarock, a Swiss association and networking platform pushing for gender equality in the live music industry, has launched a national ‘Music Directory’ of women and non-binary people working in music.
The resource, located at MusicDirectory.ch, aims to boost female/non-binary representation both on and off stage, including promoters, producers, agents, sound engineers and artists, by providing a centralised resource of non-male industry professionals.
“Only 10–20% of people on, and behind [the] stage, are women,” Laurence Desarzens, president of Swiss Music Export, told Radio Vostok.
The association, launched in 2009, aims to have 1,000 registrations by 20 November.
“This platform allows us to make ourselves visible, to take our place”
“This platform allows us to make ourselves visible, to take our place,” comments artist Elodie Romain, the coordinator of the Music Directory for Francophone Switzerland. “It’s a place to exchange information and advice on the best equipment, the representation of artists, or the skills needed to break through as a producer, and also a place to launch new projects.
Other artist supporters of the campaign include Flèche Love, Stefanie Heinzmann, Steff La Cheffe (pictured) and Msoke.
The launch of the Swiss Music Directory follows that of Live Nation’s Black Tour Directory, which aims to increase representation for black professionals in the US, last month.
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