The nation that gave the world Mø, Lukas Graham and Agnes Obel will be the Groningen mainstay's focus country next January
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January's ESNS was due to go ahead in a hybrid format but organisers say the physical aspect is "no longer feasible" given current circumstances
By IQ on 10 Nov 2020
Dutch conference and showcase festival Eurosonic Noorderslag (ESNS) will now go ahead in a digital-only format next January as hopes for a part-virtual, part-physical format have been dashed by the current circumstances.
Organisers say that given the current situation and government guidelines (which ask residents to stay at home under the current lockdown), organising a physical edition is no longer feasible.
The 35th edition of the Groningen-based festival will take place between 13 to 16 January, as originally scheduled, but now on a digital platform.
Robert Meijerink, ESNS head of programme says: “Although we are sad that the acts, audience and music professionals cannot meet each other live in Groningen we think that’s it’s very important in these challenging times, to bring the people of the live music sector, artists, venues and festivals and media together during the digital edition of the ESNS and as the key exchange for emerging European music talent we will work hard to make sure we continue to provide that platform to new artists.”
“It’s very important in these challenging times to bring the people of the live music sector together”
The event’s digital edition will consist of Eurosonic, the showcase festival for emerging European talent; an online edition of the Music Moves Europe Talent Awards ceremony; the celebration of native talent, Noorderslag; and this year’s conference, titled Road to Recovery.
“January 2021 is the perfect time to look ahead and discuss strategies around the re-opening of the live music scene as we know it and to evaluate where we are on medication, vaccine, and fast testing. Looking at the impact on mental health within the industry and finding solutions to sustainability will also be a focus as well as lobbying members of the European Parliament for support of the sector.”
Speakers confirmed for the upcoming edition include Paradigm agents Tom Windish and Mike Malak, Warner Music’s Scott Cohen, Raphaella Lima (EA Games) on music in games, and A Greener Festival’s Claire O’Neil talking about the importance of sustainability.
Tickets for Eurosonic Noorderslag 2021 are available at a substantial discount of €50, which includes access to the digital environment with live streams, on-demand panels, keynotes, sessions and showcases, access to a networking platform and database.
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