The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Tidal-backed VR platform enlists renowned DJs

Carl Cox and David Guetta will perform exclusive DJ sets in Sensorium Galaxy, a new 'social metaspace' which will host alternative-world concerts

By IQ on 16 Oct 2020

Preview of Prism, the metaspace for concerts and festivals

Preview of Prism, the metaspace for concerts and festivals

image © Sensorium Corporation

Carl Cox and David Guetta are the first artists announced to perform in the Sensorium Galaxy, a new VR “social metaspace” in which users can attend alternative-world concerts, nightclubs and festivals through a VR headset or streaming.

Sensorium Galaxy, which is due to launch publicly in early 2021, has already been backed by Jay-Z’s streaming service Tidal, which spent US$7 million on tokens issued by the platform’s company, acquiring access to broadcast its content within the platform.

Grammy award-winning DJ and producer David Guetta was the first artist announced to “join” the platform – which is also backed by Forbes-listed billionaire Mikhail Prokhorov – followed shortly by Carl Cox.

Each DJ will appear as virtual representations for their exclusive performances in Prism, a content hub in the Galaxy dedicated to music concerts and festivals, which is being developed in partnership with Yann Pissenem, CEO and founder of The Night League and creator of nightclubs Hï Ibiza and Ushuaïa Ibiza.

“Having David come on board as the first DJ to join Prism World is sending a clear message: VR is the future of social networking and content distribution,” says Pissenem.

“David and I have been working together for more than two decades now. He is a genius that has always been ahead of the curve with music and understands the vision of what we will deliver with Sensorium Galaxy.

“VR tech allows us to transcend the physical world and create unprecedented shows that will revolutionise the industry”

“Working with VR technology allows us to transcend the limits of the physical world and create unprecedented shows that will revolutionise the industry. It is going to be like nothing that has ever come before.”

Since its foundation, Sensorium Corporation has raised over $100 million in private investments, making it one of the world’s best-funded startups in the VR space.

Artist-backed Tidal has been making plays elsewhere in the VR market too, recently partnering with Facebook’s platform Occulus.

The partnership will spawn a series of intimate live performances from ‘the biggest names in music’ that can be streamed in virtual reality on the Venues app (available on the Oculus Quest) and in 2D video and high-quality audio on Tidal, later this year.

Facebook launched the Venues app, described as “the companion app to live events,” in June this year.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Comments are closed.