With Montreux Media Ventures, the venerable festival aims to keep the spirit of Montreux alive year-round, creating custom content for partners
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The renowned jazz festival is set to launch in Hangzhou next year with a programme that'll explore the theme of 'when west meets east'
By IQ on 29 Oct 2020
Renowned Swiss event Montreux Jazz Festival (MJF) is set to launch a new edition in China next year with a programme that’ll explore the theme of ‘when west meets east’.
The schedule will combine Chinese and Asian music as well as jazz, which has been enjoying a new lease of life in the country in recent years.
The new edition is due to take place between 5–8 October 2021 in Hangzhou, Zhejiang province, and will be the Swiss event’s third international partner alongside Rio de Janeiro and Tokyo.
“The Montreux Jazz Festival is a legendary event, revered by music lovers from all over the world. I played there for the first time in 1982 and today, 40 years later, I have the honour of being the musical director of the festival in China,” says Ted Lo, musical director of the MJF China.
“After Tokyo and Rio de Janeiro, we are pursuing our journey of mutual cultural and musical exchange in China”
“We are delighted to welcome Hangzhou and the passionate team of MJF China into the great MJF family,” added CEO of the MFJ Mathieu Jaton. “After Tokyo and Rio de Janeiro, we are pursuing our journey of mutual cultural and musical exchange, values which have always been dear to MJF.”
The original festival in Montreux, Switzerland was founded by Claude Nobs in 1967 and has played host to artists including Etta James, Bob Dylan, Elton John, Ms Lauren Hill, Aretha Franklin and David Bowie.
This year, in light of the pandemic, MJF held a 16-day virtual music festival showcasing iconic Montreux performances from festivals past to mark what would have been its 54th edition.
MJF is due to hold four editions of the renowned festival in 2021: Rio de Janeiro, Brazil at the end of spring; the flagship festival in Montreux, Switzerland (2–17 July); Tokyo, Japan in the autumn; and finally Hangzhou, China.
Read IQ‘s feature on how MJF has softened the impact of Covid-19 by diversifying into digital content and live programming for its partners here.
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