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The former Live Nation GSA MD will manage the company formerly known as MLK
By IQ on 09 Oct 2020
Matt Schwarz, former COO and MD of Live Nation GSA, is returning to work on Rock am Ring and Rock im Park, but this time as head of eventimpresents (the company formerly known as MLK).
Schwarz will join forces with CTS Eventim from January 2021, and is tasked with “acquiring attractive national and international tours and shows,” on behalf of Eventim Live, CTS Eventim’s promoter network.
Marek Lieberberg Konzertagentur (MLK) was founded in 1987 and housed both Rock am Ring and Rock im Park, which were started by Marek Lieberberg in 1985 and 1993 respectively.
Schwarz was formerly VP of touring and festivals at MLK, before becoming MD and COO of Live Nation GSA when Lieberberg sold MLK to Eventim’s live music subsidiary Medusa Group in 2015. Schwarz resigned his position at Live Nation GSA in February this year.
Schwarz is tasked with “acquiring attractive national and international tours and shows”
The CTS-owned festivals have been co-promoted with Marek Lieberberg, now CEO of Live Nation GSA, since 2016. A spokesperson for Eventim would not comment on the ongoing relationship between Lieberberg, eventimlive and the two festivals.
With a combined attendance of 150,000, Rock am Ring and Rock im Park take place concurrently from 11 to 13 June at Nürburgring race track and Zeppelin Field in Nüremberg respectively.
Across the Eventim group, other festivals include Hurricane, Southside and Lucca Summer, alongside a venue portfolio that includes the Lanxess Arena in Cologne, the K.B. Hallen in Copenhagen, the Waldbühne in Berlin and the Eventim Apollo in London.
The most recent financial reports from the group showed an almost balanced EBITDA (earnings before interest, taxes, depreciation and amortisation), capping losses in the first half of 2020 to €2.7 million, thanks to “rigorous measures to minimise costs and boost efficiency”.
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