Sign up for IQ Index
The latest industry news to your inbox.
The Reggaeton star will deliver a performance in the online game as part of Fortnitemares 2020: Midas Revenge
By IQ on 21 Oct 2020
Reggaeton superstar J Balvin is set to deliver a special performance as part of Fortnite’s Halloween-themed event, Fortnitemares 2020: Midas’ Revenge.
The online video game, developed by Epic Games, hosts Fortnitemares every spooky season in the free-to-play Battle Royale mode in which weapons are disabled.
Each year, players have the chance to complete Fortnitemares challenges which provide players with season XP and different cosmetics including sprays and loading screens.
This year’s Fortnitemares will take place between 21 October and 3 November and will feature a performance from J Balvin on Battle Royale’s main stage on Halloween.
The Afterlife Party will take place on 31 October at 9 pm ET, with rebroadcasts available to watch the next day on main stage or with friends on Houseparty, the group video app.
Since launching last year, Fortnite Battle Royale has become the most successful free-to-play video game of all time
Users who attend any of the Afterlife Party showings in a Party Trooper outfit, available to buy in the item shop, will unlock an exclusive J Balvin style.
Fans can also drop into Fornite Creative from 25 October to 31 October to visit La Familia, an island made by community members Iscariote and Davidpkami where you can play minigames based on songs from J Balvin’s latest album.
Fortnite hosted its first-ever in-game concert with RCA-signed DJ Marshmello in February – a ten-minute show which reportedly became the most-attended ‘concert’ in history to date, with more than ten million people tuning in.
Since launching last year, Fortnite Battle Royale has become the most successful free-to-play video game of all time, pushing developer Epic Games’ valuation to nearly US$15bn as the number of Fortnite players – most of whom pay real money (or ask their parents) to buy in-game skins and other cosmetic items – soars over 200 million.
In May 2020, Epic announced that Fortnite had 350 million registered accounts with players spending 3.3 billion hours in-game during the month of April 2020.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.