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Colombian promoters experiment with drive-in shows

The format is becoming increasingly popular in the South American country with concerts popping up in Bogota and Cúcuta

By IQ on 30 Oct 2020

Drive-in concert series Caravana is currently taking place in the capital

Drive-in concert series Caravana is currently taking place in the capital


image © Facebook/Paramo Presents

Drive-in shows are becoming increasingly popular in Colombia, where promoters have been experimenting with the outdoor format.

Cúcuta, a Colombian city at the Venezuelan border, held its first drive-in concert last weekend (24 October) with a format that could cater to a maximum of 480 people.

The site, outside of Unicentro Shopping Center, was split into 60 ‘boxes’ to accommodate a maximum of eight people and one car.

Each box was equipped with its own sanitisation station and an individual bathroom and a waiter was designated to each one, ensuring that no party mixed with another.

Patrons were required to have their temperature taken and to sanitise upon arrival.

The event was supported by the Cúcuta Mayor’s Office which is promoting the safe restart of events to maintain employment and income in the sector. The event is said to have created a total of 300 jobs, directly and indirectly.

Caravana will comprise a total of 20 shows, featuring performances from Santiago Cruz and Lospetitfellas

The Cúcuta event was based on the drive-in cinema model, which has also become popular in Colombia, with theatres popping up in Medellín, Cali and Villavicencio.

Elsewhere, Colombian promoters Ocesa Colombia, Páramo Presenta and Live Nation are part-way through their drive-in concert series, Caravana.

The series launched on 7 October and will run until 28 November, taking place in the car park of the Salitre Mágico theme park in the capital, Bogota.

The 17,800 square-metre site comprises three locations (two exclusively for cars and one for trucks and vans) and can accommodate 280 vehicles each with up to four people.

The series will comprise a total of 20 shows, featuring performances from Santiago Cruz, Vincente Garcia and Lospetitfellas.

The first drive-in shows in Latin America took place in Puerto Rico in July, courtesy of Move Concerts, closely followed by similar events in Mexico.

 


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