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YMU hires new artist manager Truce

The Bone Soda founder joins the former JGG as its latest senior artist manager, bringing artists Airhead and Bekah CC

By IQ on 15 Sep 2020

Truce

Truce


International artist management firm YMU Group has appointed Truce Susan to the position of senior manager.

Based in London, Susan – known as Truce – will report to Iain Watt, managing director of YMU’s UK music division, and work closely with senior manager Sophie Bloggs, whose team he joins.

Truce started his career DJing and organising music events across London, before joining music broadcast platform the Boiler Room in 2010, where he became global creative director. He then launched the label Bone Soda, helping artists such as slowthai, Octavian, Bakar, Ama Lou, Sheck Wes and BenjiFlow find international audiences.

He will continue to run Bone Soda independently but brings two of his existing management clients, Bekah CC and Airhead, to YMU Group.

Founded in 1984, YMU Group (formerly James Grant Group) has offices in Los Angeles, London, Washington, New York and Manchester. Its music roster also includes the likes of James Arthur, Years & Years, Blink-182, Clean Bandit, Take That, Steve Aoki, Mika and Danny Howard.

“Truce is a natural music entrepreneur”

“Truce is a natural music entrepreneur who has enjoyed success across a number of different sectors,” says Watt.

“He understands both the creative and commercial aspects of artist management and is a great addition to our team. He is bringing two great artists, Bekah CC and Airhead, with him and the aim is to help him build an amazing roster of credible artists who we can help have long-term, successful careers.”

Truce adds: “I’m excited to join Iain, Sophie and the rest of the YMU team. Having known Iain for a few years, it feels like the perfect story for how I see my management career developing.

“YMU is a leading entertainment management company and has successfully brought on and supported a number of inspiring artists globally. I’m hoping I can mix it up a little and look forward to combining experiences, knowledge and ideas to support our clients.”

His appointment follows the hiring of First Access’s Sarita Borge as senior manager in February.

 


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