The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


UK industry pros plan #WeMakeEvents charity cycle

The Survival Tour will make its way from Newcastle to London via UK venues and festival sites to raise money for workers in the events sector

By IQ on 29 Sep 2020

The Survival Tour will take place between 3–18 October

The Survival Tour will take place this October

image © TPI magazine

A number of UK industry professionals are planning to cycle over 1,500 km as part of a charity event dubbed The Survival Tour, organised in support of the #WeMakeEvents campaign.

Five professionals from Loud Sound and Proper Productions will cycle from Newcastle to London via over 50 UK venues and festival sites to symbolise what would have been the start of touring season.

All donations from The Survival Tour will go to #WeMakeEvents charity of choice, Backup, which supports people who have worked in the entertainment technology industry for at least five years.

The ride will commence in Newcastle on 3 October and take place over two weeks, concluding on 18 October in London.

The route is split up into daily stages ranging from 60km to 100km and cyclists will stop off at each venue to encourage media attention.

The cyclists will be followed by a tour bus, sponsored by Crossland, which the team will sleep in each night.

All donations from The Survival Tour will go to #WeMakeEvents charity of choice, Backup

The general public has been invited to ride with the professionals or join them at a venue or the finishing line.

Donations can be made here. Over £4,000 has been raised so far.

The #WeMakeEvents/Red Alert protests launched in the UK in August in a bid to draw attention to the struggling freelancers who work across the live events and entertainment sector.

Similar demonstrations have taken place in France, the US, the NetherlandsGermanyBelgium and Spain.

Today the UK is gearing up for round two of its campaign, Stand As One; a silent socially distanced protest which will take place in Parliament Square at 12:30 pm.

Tomorrow (30 September), around 20 countries will light buildings red and, where possible, hold socially-distanced demonstrations under the #WeMakeEvents banner for a global day of action.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.