Keri Elmsly joins the Madison Square Garden Company to take charge of immersive, multi-sensory content for the new Sphere venues
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It's full steam ahead for MSG Sphere in London, as MSG Entertainment works with local stakeholders to make the ambitious project a reality
By IQ on 21 Sep 2020
Madison Square Garden Entertainment has set out further details of its London arena project, MSG Sphere.
The futuristic 21,500-capacity arena – which will, if approved, occupy a nearly five-acre site in Stratford, east London – has overcome a major hurdle after Network Rail, which manages much of the UK’s railway network, withdrew its objection to Sphere following consultation with MSG and local partners.
“We are pleased to provide additional details in support of our planning application for MSG Sphere, underlining our commitment to create jobs and boost the local economy,” comments Jayne McGivern, MSG Entertainment’s executive vice-president of development and construction. “The materials reflect the constructive dialogue we have had with a range of local stakeholders, and further demonstrate the careful consideration that has gone into every aspect of our plans.”
The updated documents – issued in response to a request from the London Legacy Development Corporation (LLDC), which is considering MSG’s planning application – can be read on the LLDC planning portal here.
In addition to its work with Network Rail, the MSG submission includes a number of voluntary planning conditions the company says addresses feedback from LLDC and local residents.
“The materials reflect the constructive dialogue we have had with a range of local stakeholders”
They include parameters around the hours of operation, event timings and the high-tech venue’s eye-catching external display, including restrictions on overnight lighting, as well as measures to coordinate arrival and departure times for event attendees.
Another contains a proposal to provide 111 disabled parking spaces at Stratford International station with free mobility assistance to the arena.
MSG originally hoped Sphere London could open in 2022 – a year after its sister venue in Las Vegas – but with the planning process continuing well into 2020, that is no longer a “realistic” goal, the company said last November. (The opening of MSG Sphere Las Vegas has since been pushed back to 2023 after construction was halted by coronavirus.)
The latest submission to the LLDC builds on previous commitments made by MSG Entertainment, including a guarantee that all on-site jobs will be paid at least the London living wage, investment in a new entrance and ticket hall for Stratford station, and a commitment to employing local people for least 35% of construction and operational jobs.
“We are confident our proposal thoughtfully sets out how we will deliver a world-class venue, and remain excited about the opportunity to bring MSG Sphere to London,” continues McGivern.
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