The former Metro Radio Arena in Newcastle will now become the Utilita Arena following partnership with energy supplier
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The ASM-operated venue has signed a five-year sponsorship deal with the Bolton-based online electricals retailer
By IQ on 03 Sep 2020
Manchester Arena (cap. 21,000) has been renamed the AO Arena, after announcing a five-year sponsorship deal with the Bolton-based online electricals retailer.
The announcement comes as operators ASM Global submit a planning application for the arena’s redevelopment which will aim to improve visitor experience, transport access and sustainability.
James Allen, general manager of the AO Arena commented on the news: “We are thrilled to have secured this partnership and we look forward to a dynamic relationship with this exciting brand.
“Marking our 25th anniversary with redevelopment plans and our new partnership with AO highlights our commitment to the future of this venue”
“Marking our 25th anniversary with redevelopment plans and our new partnership with AO highlights our commitment to the future of this venue in the heart of Manchester. And after such a long period of pause, we look forward to being able to press play and welcome fans back to the AO Arena.”
AO founder and CEO, John Roberts commented on the announcement; “The Arena holds a special place in the hearts of so many people in Manchester so we’re hugely proud to add the AO smile, especially after such an emotional and difficult period. Our home is firmly in the North West, something we’ve never forgotten while building the business into a global destination for electricals.”
The newly rebranded arena was revealed yesterday (2 September), marking the arena’s first naming rights sponsor since 2014.
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