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From the Fields launches partnerships division

Under new partnerships director Chris McCormick, the Bluedot organiser aims to offer a "joined-up approach" to partner brands, including new client Co-op

By IQ on 25 Sep 2020

Chris McCormick, From the Fields Partnerships

Chris McCormick

From the Fields, the UK festival promoter behind popular summer events Kendal Calling and Bluedot, has hired Chris McCormick to oversee a new brand partnerships division.

McCormick joins Manchester-based From the Fields from Bluepeg/Star Live, where he was commercial director, working with brands including the Mercury Prize, Heineken and Amazon Music. As partnerships director, he will oversee partnerships for both festivals, as well as working with external clients.

Co-op is the newest client for From the Fields Partnerships, with the retail group planning to bring its pop-up festival food and drink store to Kendal Calling (25,000-cap.) from July 2021.

Ben Robinson, From the Fields’ managing director, comments: “The addition of Chris to our team marks an exciting new era for From the Fields, allowing us to service a wider range of clients with a full complement of services from online and offline sponsorship delivery, activations, curation, marketing and production.

“Now, more than ever, brands expect a joined-up approach, and thanks to our portfolio of award-winning major events and our highly-respected team, From the Fields is now uniquely positioned to deliver incredible campaigns.”

“From the Fields is uniquely positioned to deliver incredible campaigns”

“I’m absolutely thrilled to be joining From the Fields,” adds McCormick. I’ve worked with Andy [Robinson, co-founder], Ben and the team for over a decade as clients to my own businesses, and their creative and entrepreneurial spirit has always impressed me. Having the chance to join the dots of our combined skills and experience was an opportunity not to be missed.

“I’ll be steering the partnership strategy for Kendal Calling and Bluedot, as well as working with external clients. We will also be harnessing our creative, marketing and production expertise to deliver experiential and strategy for brands within music, entertainment and live events.”

In addition to launching From the Fields Partnerships, the company has announced a new addition to its event roster in the form of Manchester Food and Drink Festival.

From the Fields’ core festivals, Kendal Calling and Bluedot (21,00-cap.), will return in July 2021, with Björk, Groove Armada and Metronomy having already been announced as Bluedot 2021 headliners.

Bournemouth’s Arts by the Sea, curated by From the Fields, will go ahead this month in a Covid-secure format.


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