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Keychange pledge: ATC Live among new signatories

Alex Bruford's booking agency will work towards ensuring new additions to its roster and staff include 50% women and under-represented genders

By IQ on 23 Sep 2020

ATC Live represents over 350 acts including Goat Girl

ATC Live represents over 350 acts including Goat Girl


image © Wikimedia Commons/Paul Hudson

UK booking agency ATC Live is among a slate of new signatories on the Keychange gender equality pledge, committing to achieving 50% representation of women and under-represented genders.

The agency, which boasts a roster of more than 350 artists including Fontaines D.C, Georgia, Alma, Goat Girl, Mac Demarco, Metronomy and Nick Cave, joins over 350 organisations which have signed the Keychange pledge since 2017.

“Despite all the challenges that 2020 has brought, at ATC Live we are determined to remain focussed on doing what we can to achieve equality and diversity in our industry,” says ATC Live partner Alex Bruford.

“As part of this process we are signing up to the Keychange initiative and will work towards ensuring new additions to our roster and staff include 50% women and under-represented genders.

“Every year the important conversation around the balance of festival bills and equality on our stages and across our industry resurfaces.

“We understand that festivals can’t book the acts if the agents don’t represent them, so we are committing to playing our part”

“We understand that the festivals can’t book the acts if the agents don’t represent them, so we are committing to playing our part in the process of achieving real change.”

It has also been announced today that eight UK trade bodies have signed the pledge towards achieving 50% board representation of women and under-represented genders.

The new signatories are PRS for Music; The Incorporated Society of Musicians; the Featured Artist Coalition; the Association of Independent Music; the Music Managers Forum; the Music Publishers Association; the Ivors Academy, and the Musicians’ Union.

Keychange has also announced collaborations with Sound City, the Musicians’ Union and Gorwelion Horizons for ‘Keychange Week’ panels, discussing gender equality in each nation.

Three new ambassadors have also been appointed today including songwriter and founder of Girls I Rate, Carla Marie Williams, electronic musician planningtorock, and founding Keychange project manager Jess Partridge.

 


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