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Taking note from the successful initiative, Dutch venues will be illuminated in red to encourage government support for struggling live sector
By IQ on 07 Aug 2020
Buildings in the Netherlands belonging to professionals in the event industry will be illuminated red to encourage governmental support for the country’s struggling live sector.
Night of Live will take place during the night of 25-26 August in a bid to draw attention to the problems in the events sector caused by the coronavirus crisis.
The initiative was originally launched in Germany on the night of 22-23 June and saw thousands of music-related buildings from 1,500 cities across the country turn red to protest the continuation of the industry’s shutdown.
“If we don’t take action, we will face a wave of bankruptcies. The colour red represents the love for and fraternization of the event industry, the red list of endangered industries and red alarm,” says Stijn Oude Vrielink, owner of Venue Marketing, who initiated the campaign.
“The red represents the love for and fraternization of the event industry, the red list of endangered industries and red alarm”
“This campaign was so successful that I wanted to organize something similar for the Netherlands,” says Oude Vrielink. “We started preparations a month ago and we went live this week. Everyone is very enthusiastic.”
The UK also took inspiration from Night of Live and on 6 July, #LightItInRed initiated a lighting action that saw nearly 700 buildings, monuments, landmarks, and spaces all over the UK lit in “emergency red” to raise awareness about the challenges facing the live events industry.
The initiative’s organisers, the Professional Lighting & Sound Association (Plasa), will launch the next phase of the campaign on 11 August. The Red Alert initiative will once again light music-related buildings in red to prompt the government to take action with the £1.57 billion culture rescue fund.
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