Fruzsina Szép named MD of Munich’s Superbloom fest

Experienced European festival pro Fruzsina Szép has joined Superbloom, a new event debuting in Munich next September, as managing director.

Szép was most recently festival director of Lollapalooza Berlin, which she had overseen since its launch in 2015. Before joining Lolla Berlin (produced by Superbloom organiser Goodlive for Live Nation’s C3 Presents and Festival Republic), she spent seven years as programme director for Budapest’s Sziget festival.

“I will dedicate my entire expertise, passion, attention to detail and creativity to the exciting challenge as managing director and festival director of Superbloom within Goodlive GmbH,” she comments. “I am especially happy that we are bringing this exceptional format to my hometown, Munich.

“My focus is to combine tradition and innovation, local and international, in a loving and special way, to craft a unique and new experience that can only take place in Munich.”

Superbloom will take place for the first time on 4 and 5 September 2021, its debut delayed by Germany’s summer-long large-event ban.

Held at Munich’s Olympic Stadium/Olympiapark, Superbloom promises a “new festival experience” that “redefines the music festival concept” with mix of “international and national live acts” and “art, culture, diversity, lifestyle, society, research and development, sustainability and science”.

“Building a new festival brand in these times is a unique opportunity”

Performers including Miley Cyrus, David Guetta, DJ Snake, the Pussycat Dolls, Scooter and Liam Payne were to have played the 2020 festival.

“Building a new festival brand in these times is a unique opportunity,” says Stefan Lehmkuhl, managing partner of Goodlive, “in a new era, without blinders from the past, but also with major social challenges. With Superbloom I couldn’t imagine a better team for this than the one under the leadership of my longtime friend and colleague, Fruzsina.”

In addition to her years with Lollapalooza and Sziget, Hungarian-born Szép founded the Hungarian Music Export Office and helped develop the EU project CEETEP (Central-Eastern European Talent Exchange Programme). She is also a board member of the European Festival Association (Yourope), a chevalier (knight) of the Ordre des Arts et des Lettres and an honorary associate professor.

“With great longtime colleagues like Julia Gudzent in booking, Steven Kruijff in production and Jule Kauert in project management, as well as the whole Goodlive team, I think we are absolutely capable of setting new standards in the European festival landscape,” adds Lehmkuhl.

The ticket presale for Superbloom 2021 will open in the coming weeks, with two-day tickets starting at €155 and day tickets from €89.

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