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The global live music relief fund will award financial support to 15,000 out-of-work crew members across 36 countries
By IQ on 13 Aug 2020
Crew Nation has so far raised US$15 million to help 15,000 out-of-work crew members, across 36 countries, who were impacted by the rescheduled or cancelled shows due to take place through June.
The global live music relief fund was launched with an initial $5m donation from Live Nation, which then matched the next $5 million in donations from artists, fans and employees for a total contribution of $10m from the company.
Artists including Justin Timberlake, Anderson .Paak and Kesha made contributions towards the fund, while partners and brands including Live From The Drive-In, Lollapalooza and Governors Ball came up with creative ways to encourage donations.
“Concerts wouldn’t be possible without the many crew members working behind the scenes every step of the way and we want to make sure that as independent workers, they get the support they need from both the industry and the government,” says Michael Rapino, president and CEO of Live Nation.
“Live Nation is proud to be among the many artists, donors, partners and fans who are helping drive this mission forward and support those who make the magic of live possible.”
“Concerts wouldn’t be possible without the many crew members working behind the scenes every step of the way”
The fund is powered by charitable organisation Music Forward Foundation, which will select recipients of funding “based on an objective determination of need”. Live Nation employees are not eligible to receive funding.
“The support we have received has been overwhelming, but the number of people who still need assistance is staggering and our work is nowhere near done,” said Nurit Smith, executive director at Music Forward Foundation.
“The artist community has been so incredibly supportive and creative, utilising their resources and platforms to make personal donations and drum up contributions through the release of exclusive merch, new music, livestreamed performances and much more, and our hope is that it continues to keep rolling.”
Crew Nation is accepting applications from out-of-work crew members in phases, based on when shows were originally scheduled to play.
Currently, applications are open for those who have been financially impacted from concerts originally scheduled to take place in June 2020. The deadline to submit an application is 16 August.
The fund hopes to double its impact and raise at least $30m so that it can continue providing support for independent workers from the live music industry.
Anyone who wants to contribute can either donate money or buy limited-edition merch, and all proceeds will go directly to the fund.
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