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Ocesa spearheads Colombia’s first drive-in shows

In concert with Páramo Presenta and Live Nation Latin America, the promoter is planning Colombia's first drive-in music events, set for October

By IQ on 31 Aug 2020

The concerts will be staged at Salitre Mágico in Bogota

The concerts will be staged at Salitre Mágico in Bogota

image © Jimmy Gómez N/Panoramio

Colombian promoters Ocesa Colombia and Páramo Presenta have announced the country’s first drive-in concerts.

The shows, staged in partnership with Live Nation, will be held in the car park of the Salitre Mágico theme park in Bogota. Organisers expect the first concerts, which will include a range of artists and genres, to take place in early October, Páramo Presenta’s Sergio Pabón tells radio show La W.

Initially only open to cars, the shows will be opened up to motorbikes towards the end of the year, he adds.

In Colombia, concerts and other large events are excluded from a loosening of coronavirus restrictions scheduled for 30 September.

“We want fans to enjoy the music and have fun from their vehicles”

Ocesa Colombia’s Luz Ángela Castro says there will capacity for 290 vehicles, “with a minimum of two people in the car and a maximum of four”.

The promoters expect to announce dates and an initial line-up next month. “We have complied with what the public asks of us, and that is also what we want: That fans enjoy [the music] and have fun from their vehicles,” adds Ángela Castro. “Now the public must help us” by buying tickets, he says.

The first drive-in shows in Latin America took place in Puerto Rico in July, courtesy of Move Concerts, closely followed by similar events in Mexico.

Ocesa Colombia’s Mexico-based parent company, Ocesa, was supposed to have been acquired by Live Nation this year. However, the deal was controversially called off in May after LN, reeling from the effects of the Covid-19 pandemic, said it could not agree revised terms with Ocesa owners CIE and Televisa Group.

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