Dance music and gaming have united in Fire Festival, a virtual music festival hosted inside the popular video game Minecraft
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Amid the ongoing shutdown of the global concert business, IQ showcases its association partners, whose work is more vital now than ever
By IQ on 31 Aug 2020
Covid-19 has impacted every business sector around the world, but with live entertainment likely to be one of the last industries to return, given social distancing regulations, the associations that represent its millions of employees have never been more important.
As restrictions in many countries enter yet another month, for issue 91 IQ found out more about some of our association partners and discovered just what they are doing to help their members navigate and survive.
First in the spotlight are the UK’s Association of Festival Organisers and Association of Independent Festivals, along with Germany’s Federal Association of the Concert and Event Industry.
Association of Festival Organisers (UK)
The Association of Festival Organisers (AFO) was formed in 1987 when just six organisers came together to exchange ideas, discuss the growing festival calendar and offer support to each other. Now, there are more than 250 members, over 150 of which are festivals, with the rest of the membership made up of associated supply services.
The AFO supports its members by engaging with UK government, local authorities, trade/industry, UK Music, and many other organisations, supplying them with information and a voice that enables them to stand up for their corner of the outdoor events industry.
Membership fees are kept as low as possible because they believe that the organisers that need help and advice the most are the ones with the smallest budgets. A festival, for example, can join for £100 (€112) per year; an associate will be more like £200 (€224), depending on size; while individuals pay around £40 (€45).
During the pandemic, AFO has provided members with information and guidance, and offered one-on-one Zoom calls for any member that needed more detailed attention. The association has posted 26 items of Covid-19 news on its website and sent out numerous blogs and newsletters, along with surveys and general questionnaires to keep up to speed with the devastating situation the virus has brought to the industry.
During the pandemic, AFO has provided members with information and guidance, and offered one-on-one Zoom calls
Association of Independent Festivals (UK)
The Association of Independent Festivals (AIF) is one of the UK’s leading festival representative bodies. Founded in 2008, the combined attendance of AIF’s 65 member events exceeds 820,000 each year, with members contributing an estimated £386m (€433m) to the UK economy annually. AIF provides a vital support network for independent festival promoters through members meetings; public facing campaigns and lobbying; producing conferences and training events; and providing business support services to members.
AIF’s member events range from 500- to 70,000-capacity and include some of the most successful and innovative festivals in the UK: Boomtown Fair, Shambala, Boardmasters, End of the Road, Bluedot and many more. Member fees range between £500–£5,000 (€560–€5,600) and are calculated based on licensed capacity.
Throughout the Covid-19 crisis, AIF’s work representing members has been extensive and far-reaching, including proactively lobbying and presenting evidence and data to support measures that will alleviate the sector to both the Department for Digital, Culture, Media and Sport and Her Majesty’s Treasury.
These include producing numerous impact surveys and lobbying on issues such as temporary extensions to consumer refund periods; VAT holidays; extending the coronavirus job retention scheme; making a distinction between retail and seasonal businesses; and clarity on the eligibility of festivals for grants and loans. These efforts have resulted in discussions at ministerial level about the festival industry’s issues.
BDKV successfully lobbied for legislation that gives promoters the right to offer ticketholders a voucher instead of a reimbursement
The Federal Association of the Concert and Event Industry, or Bundesverband der Konzert- und Veranstaltungswirtschaft (BDKV), membership includes about 450 promoters and agents across all sectors of the live entertainment business. Membership fees depend on the size of the member company or organisation and range from €750 to €2,500 per year.
During the pandemic, the BDKV successfully lobbied for legislation that gives promoters the right to offer ticketholders (for shows that were/are unable to go ahead due to the coronavirus) a voucher instead of a reimbursement, as well as for any presale expenses.
The voucher scheme is unique, according to BDKV, as it completely reverses existing German law. However, the association convinced policy makers that the vouchers were vital for German promoters whose businesses would have been in jeopardy if they had been forced to reimburse ticket holders.
In addition to its voucher campaign, BDKV has been instrumental in establishing a task force for all German associations involved in the music business, which has created a detailed damage claim for the business, amounting to €582m, including around €420m for the live sector. BDKV, alongside its task force partners, is currently awaiting an answer from German government regarding this claim.
This article forms part of IQ’s Covid-19 resource centre – a knowledge hub of essential guidance and updating resources for uncertain times.
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