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TM Germany: 98% of fans ready to go back to shows

A survey of 80,000 German eventgoers by Ticketmaster finds huge pent-up demand for live entertainment

By IQ on 02 Jul 2020

German fans are eager to get back to concerts

image © @annamw/Pexels

An overwhelming majority of German music fans want to attend live events again, despite the ongoing coronavirus outbreak, according to new research by Ticketmaster Germany.

Of some 80,000 people surveyed, 98% of Ticketmaster customers said they still want to go to shows, with 65% of those surveyed saying they miss live events “particularly badly”.

While 94% of people expect ticket prices to rise post-pandemic, live events are the activity respondents are most looking forward to returning to, with 82% saying live entertainment is their top priority, ahead of travelling (78%) and eating out (67%).

The survey also suggests that fans will continue to pay for live streams and other virtual concerts when venues have reopened, tallying with previous research by Bandsintown. According to Ticketmaster, fans “enjoy the convenience of streams they can enjoy from the comfort of their own home”, with two thirds saying they have paid, or would pay in future, for exclusive online content from artists.

Live events are the activity respondents are most looking forward to returning to

Industry groups have criticised Germany’s scattershot approach to ending lockdown restrictions on live music, with umbrella body BDKV saying earlier this week that the country’s federal structure – with different sets of regulations in all 16 states – makes touring “impossible” at present.

“Even if there were a promoter who would be willing to organise a tour at a loss, or financed by public subsidies, the 16 different, contradictory and contradicting regional directives do not allow for the consistent organisation of touring events,” says BDKV president Jens Michow.

In addition to Germany, demand for live music remains strong in the UK, the Netherlands and Italy, according to recent surveys in those markets.

 


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