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Mexico embraces drive-in concerts

Drive-in concerts are coming to Mexico this summer, as the country becomes the second in the Latin American region to get on board the drive-in train

By IQ on 15 Jul 2020

Mexico embraces drive-in concerts

The 10,000-capacity Foro Pegaso in Toulca will have space for 2,000 cars

image © Foro Pegaso/Facebook

Promoters in Mexico are the latest to embrace drive-in concerts, with live shows planned for Mexico City and Toluca, following the adoption of the popular Covid-safe show format in Puerto Rico earlier this month.

Drive-in concerts, or autoconciertos as they are known in Spanish, have brought the live experience back to music-deprived fans across the world in recent months.

Move Concerts premiered the format in San Juan, Puerto Rico, at the start of the month, with Pedro Capó performing to 1,500 vehicle-bound fans.

Now, the format has made its way Mexico, with the first drive-in concerts set to take place at the beginning of August.

The Foro Pegaso (10,000-capacity), an open-air arena in Toluca, some 60km west of the Mexican capital, is hosting a series of 2,000-carpacity drive-in shows from 7 August, kicking off with Mexican rock band Moderatto.

Subsequent performances will come from rock band El Tri and Tejano group Intocable, who are also playing the first-ever drive-in concert in El Paso, Texas next month, on 14 and 15 August respectively.

Promoters in Mexico are the latest to embrace drive-in concerts, following the adoption of the popular Covid-safe show format in Puerto Rico earlier this month

The Foro Pegaso shows are promoted by Miami-based company MH Music Live. Tickets are available here, costing Mex$1,500 (€59) per car, with up to four people allowed in each.

The Mexico City Arena is also trialling drive-in concerts next month, with a show by blues-rock band Real de Catorce and rock group Salvador y los Eones on 8 August in its special open-air arena. Tickets will become available here on Thursday (16 July).

The arena has been hosting drive-in film screenings and family theatre events since the beginning of July.

PricewaterhouseCoopers’ Entertainment and Media Outlook Mexico 2016-2020 had estimated the Mexican live industry to be worth US$276 million in 2020, before Covid-19 wiped out much of the year’s event calendar.

In the first quarter of 2020, CIE, one of two parent companies of leading Mexican promoter Ocesa Entertainment, reported a 6% fall in revenue compared to the same period of the previous year, due to over 200 coronavirus-related event cancellations.

CIE had been due to sell its 11% stake in Ocesa to Live Nation, but the deal was called off earlier this year, after the promoter was unable to agree revised terms with CIE and fellow Ocesa stakeholder Televisa Group.


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