The Green Guardians series continues by spotlighting the activation, communication and marketing initiatives helping live events become greener
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The inaugural Green Guardians Guide this week showcases the live event organisations engaging in ethical and sustainable staffing and personnel practices
By IQ on 14 Jul 2020
The Green Guardians Guide, spearheaded by the Green Events and Innovations Conference and IQ Magazine, is a new yearly iniative highlighting some of the work being done around the world to reduce the carbon footprint of the live entertainment business.
The inaugural list features 60 entries across ten categories, selected by the Green Guardians committes, which includes representatives from some of the sector’s most respected bodies, such as A Greener Festival, Go Group, Green Music Initiative, Julie’s Bicycle and Vision:2025.
Following on from last week’s feature on artists and activists doing their bit to make the world a cleaner and better place, this edition of Green Guardians looks at those pioneering ethical and sustainable staffing and personnel practices.
My Cause UK
My Cause has provided more than 6,000 proactive front-line volunteers to the UK’s biggest events such as Boomtown, Boardmasters, Bestival, Download Festival, Noisily, NASS, Love Saves The Day, Lovebox and many more.
My Cause offers event organisers an ethical and sustainable alternative to existing staffing providers by channelling its fees to the charities its volunteers nominate. That provides My Cause with a switched on, engaged and reliable team to represent client events in the best possible way. So far, it has donated almost £150,000 to more than 1,000 charities chosen by its volunteers.
My Cause director Rob Wilkinson notes, “When you are looking to book crew, volunteers, or staff from any supplier don’t just look at your bottom line but ask about what they do to care for and support their team. Well briefed, motivated and well cared for staff on your front line will bring your green credentials to life better than any sign or page in a programme ever could.”
“Well briefed staff on your front line will bring your green credentials to life better than any sign or page in a programme ever could”
Roskilde Festival is a volunteer-run, non-profit organisation whose aim is to make a difference and have a positive effect on its surroundings; to support initiatives benefitting children and young people; and to support humanitarian and cultural work.
Festival volunteers participate year round in the decision-making, planning and troubleshooting processes, and in the recruitment and management of other volunteers.
The volunteer community is motivated by teamwork and a sense of all being in it together, and due to actively participating in the development of the festival. This has an impact on volunteers signing up and participating for the first time.
Roskilde’s core management team supports the organisation by providing leadership training (also developed and run by volunteers) and by providing tools for supporting feedback processes, allowing volunteers’ voices to be heard regarding the many ideas they have on how to improve processes and co-operation.
Roskilde Festival is a volunteer-run, non-profit organisation whose aim is to make a difference and have a positive effect on its surroundings
Greenpeace was actually founded with a concert in Canada, in 1970, when James Taylor, Joni Mitchell and the late Phil Ochs performed a benefit gig to pay for the fuel that allowed a Greenpeace ship to sail into a nuclear testing zone.
Glastonbury was the first major festival that Greenpeace attended, in 1992. Many concerts and festivals have followed and continue to play a major part in helping the organisation to raise awareness of its international work.
The majority of its event volunteers come from the network of local Greenpeace groups, but it also advertises on its social media platforms where potential volunteers complete a questionnaire and Greenpeace asks for another person to vouch for them.
In terms of sustainability, Greenpeace endeavours to lead by example, calling out areas where improvements can be made. Festivals give Greenpeace access to an audience that it can inform and entertain, allowing it to communicate vital messages such as: “Don’t count the cost; DO IT! As otherwise it’s costing the Earth.”
Continue reading this feature in the digital edition of IQ 90, or subscribe to the magazine here