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CTS Eventim buys into Mamma Mia! The Party

Eventim has joined forces with Abba's Björn Ulvaeus on the popular live music and dining event, which has run in Stockholm and London

By IQ on 16 Jul 2020

Mamma Mia! The Party

image © Dewynters

CTS Eventim has acquired a 49% stake in Björn Ulvaeus’s Mamma Mia! The Party, the theatrical and dining experience based on the Mamma Mia! musical.

Abba co-founder Ulvaeus, who retains the other 51%, launched Mamma Mia! The Party in Stockholm in 2016, following the success of Mamma Mia! The Movie. It has run in Stockholm for four sold-out years and in September 2019 debuted at the O2 in London, where it ran successfully for six months. (CTS is the exclusive ticket agency for the London show.)

Set at the Greek-inspired Nikos Taverna, the event combines a four-course Mediterranean dinner with live performances of Abba hits and a post-show disco and party.

Ulvaeus, the show’s executive producer, says: “We are delighted to bring CTS Eventim further into the Mamma Mia! The Party family, following a successful collaboration during our first year in London.

“This is a vote of confidence both in Mamma Mia! The Party and in the recovery of live events generally”

“Despite the challenges of Covid-19 and the real hardships and uncertainties we and the wider industry face due to the pandemic, this is a vote of confidence both in Mamma Mia! The Party and in the recovery of live events generally.”

Eventim CEO Klaus-Peter Schulenberg adds: “Björn Ulvaeus is the creative mastermind behind Mamma Mia! The Party. Together with him and CTS Eventim’s extensive live entertainment know-how and marketing expertise, we will take this exciting production to a new international level, as soon as the restrictions of Covid-19 are relaxed.

“Even if the corona crisis is a major setback for the entire event industry, we firmly believe in this project, which has already proven its potential.”

The acquisition is Bremen-based Eventim’s third of 2020, following Switzerland’s wepromote and Norway’s Nordic Live (via FKP Scorpio) in January and a new company jointly owned with Michael Cohl, set up in February.

 


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