Live Nation, CAA, AEG, Paradigm and more have rallied in support of the black community following the death of George Floyd at the hands of Minneapolis police
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Some of the firms who took part in Tuesday's black-out are also making financial contributions, or changing the way their companies are run, to promote racial justice
By IQ on 05 Jun 2020
After the events of Black Out Tuesday, which saw music companies worldwide down tools on 2 June in solidarity with anti-racism protestors, a number of firms have announced details of follow-up initiatives intended to deliver lasting change in both their companies and across the wider music business.
As previously reported, both Live Nation, which donated to the Equal Justice Initiative, and Warner Music Group, which established a US$100 million fund to donate to charitable causes, are backing up their words with concrete actions – but they’re far from alone, with other live and recorded music businesses similarly making good on Tuesday’s promises.
London-based booking agency ATC Live, whose roster includes Nick Cave, PJ Harvey, Johnny Marr and Metronomy, on Wednesday published a list of eight changes it is making to ensure its agents “do better as a team” in future.
They include committing to improving diversity among its staff and artist roster; matching donations made towards charitable causes by employees; and encouraging artists to use their public platforms as a means of promoting “positive change”.
— ATC Live (@ATCLive) June 3, 2020
Universal Music Group
Recorded music giant UMG, which also owns a number of festivals through its U-Live division, has announced plans for a ‘taskforce for meaningful change’ that will increase the company’s “efforts in areas such as inclusion and social justice”.
In a letter to employees, the group’s co-chairs, UMG chief counsel Jeff Harleston and Motown Records president Ethiopia Habtemariam, explain that the $25m ‘change fund’ will focus on six main areas: ‘aid/charitable giving’; ‘global’ (initiatives to increase equality and inclusion across UMG worldwide); ‘internal/institutional change’; ‘legislative/public policy’ (ie lobbying for political change); ‘partners’ (working with); and ‘programming/curation’ celebrating the achievements of black creators.
“We know our community, colleagues, artists and partners are suffering. We feel it and we’re living it, but we’re also energized [sic] to fight for change,” say Harleston and Habtemariam. “We’re asking for you to lock arms with us – we want to hear your voice. Now is the time to be heard!”
Creative Artists Agency has made a new appointment to its company board, in a move it says – along with its participation in Black Out Tuesday and the return this year of its Amplify leadership summit, which “inspires and connects multicultural leaders” – underscores its “commitment to diversity and inclusion”.
Lisa Joseph Metelus, CAA Sports’ head of basketball marketing and servicing, is the latest addition to the agency’s new leadership structure, the CAA Board, which was established earlier this year.
“It is critical that our board better reflects the real world,” says CAA president Richard Lovett. “Lisa is a force. Beyond being a proven leader in one of the most successful divisions of CAA Sports, she is among the most accomplished and respected executives in the industry. She has a powerful voice, both smart and visionary, and we look forward to further amplifying her insights and perspective across the agency.”
“It is critical that our board better reflects the real world”
In addition to its symbolic actions on Black Out Tuesday, music streaming service Spotify says it is matching all financial donations made by its employees to organisations “focused on the fight against racism, injustice, inequity, and [for] driving meaningful change.”
This 19 June (or Juneteenth, the holiday marking the end of slavery in the US), direct-to-fan music and merch platform Bandcamp will donate 100% of its cut of sales to civil rights organisation the NAACP Legal Defense Fund.
The company will also provide a further $30,000 annually to organisations campaigning for racial justice and creating opportunities for people of colour.
“The current moment is part of a long-standing, widespread and entrenched system of structural oppression of people of color [sic], and real progress requires a sustained and sincere commitment to political, social, and economic racial justice and change,” reads a blog post announcing the measures. “We’ll continue to promote diversity and opportunity through our mission to support artists, the products we build to empower them, […] how we operate as a team, and who and how we hire.”
Google’s YouTube says it has made a $1 million donation to the Center for Policing Equity, a think tank that works with police forces across the US to address discriminatory behaviour.
“We stand in solidarity against racism and injustice and are pledging $1m in support of efforts to stop it,” says the company.
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