The booming European hip-hop market, along with a celebration of Tom Schroeder's two decades in the agency business, takes centre stage in September's IQ Magazine
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The new digital-only edition of IQ Magazine, IQ 90, looks at innovative livestreaming models, steps to tackle systemic racism and efforts to make touring greener
By IQ on 23 Jun 2020
IQ 90, the latest, fully digital edition of IQ Magazine, focuses on the two biggest issues of the past few months – the continuing impact of the coronavirus pandemic and the growing momentum of the Black Lives Matter movement.
As most people continue to work from home due to the coronavirus crisis, IQ Magazine has moved to digital and will be delivered monthly for the time being, as a response to feedback on the need for more news, analysis and information.
In the midst of the first global pandemic of the 21st century, IQ editor Gordon Masson muses that, perhaps, the decade starting 2020 may be remembered for more noble reasons: the fight to root out and properly tackle systemic racism.
The new issue of the magazine includes analysis and expert commentary on the matter of racism in the music industry, as well as a list of educational resources and relevant organisations to support.
Readers are also reminded of the upcoming IQ Focus panel, Beyond Rhetoric: Race in Live Music, which airs at 4 p.m.BST/5 p.m. CET on Thursday (25 June), which will look at issues of racism within the live business.
IQ 90 focuses on the continuing impact of the coronavirus pandemic and the growing momentum of the Black Lives Matter movement
Although many nations are embarking on tentative reopening plans, live events as we know them have not yet returned and, in a move characteristic of the live industry’s creativity, new kinds of events have started to emerge. IQ 90 takes an in-depth look at Laura Marling’s recent behind-closed-doors concerts to talk about the mechanics, benefits and economics of audience-less gigs.
Other successful shutdown formats analysed in the magazine include BTS’ recent Bang Bang Con: The Live concert, which garnered upwards of 750,000 viewers, making it the most-attended paid virtual concert in history; Lewis Capaldi’s DICE TV home gig and Twitch’s extended-reality broadcast of Dutch DJ duo W&W.
Issue #90 also sees the launch of the Green Guardians Guide, an annual initiative that IQ is developing along with the Green Events and Innovations Conference (GEI) to shine a light on the companies, organisations and individuals working tirelessly to make touring and live entertainment a more sustainable place.
The live market in India is put under the microscope, too, as Adam Woods explains why the country has the greatest potential of any relatively untapped touring market in the world.
The issue also comes filled with some regular features, such as the New Signings page; Unsung Hero section, which looks at Viktor Trifu, technical director of Exit Festival, one of the only major festivals to go ahead this year; and an old favourite, Your Shout, with live event professionals sharing their most bizarre festival moment.
As always, most content from the magazine will appear online in some form over the next few months. However, if you can’t wait for your fix of essential live music industry features, opinion and analysis, click here to subscribe now.
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