Events, which launched for iOS last Friday, provides recommendations based on time, location, users' interests and liked pages… so can in-app ticketing be far behind?
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Venue, which provides a platform for fans to engage with expert commentary in real time, follows the release of FB’s music-focused, TikTok-rival app Collab last week
By IQ on 01 Jun 2020
Facebook’s new product experimentation team (NPE) has launched a new live event-focused app, Venue, a second screen for fans and expert commentators to discuss events in real time.
The release of Venue comes days after Facebook announced Collab, a short-form music video app that allows users to overlay as many as three recordings at a time to create remote musical collaborations.
Described as “the companion app to live events”, Venue acts as an interactive second screen for fans to comment on live events and engage with others watching.
Expert commentators such as journalists, artists, athletes or aspiring “fan-analysts” will host an in-app “venue” for any given event, providing commentary, posting interactive questions and polls and initiating short chats around specific moments.
Fans can join multiple “venues” to get different perspectives on the same event.
Facebook has launched a new live event-focused app, Venue, a second screen for fans and expert commentators to discuss events in real time
Notifications are sent out when a new “moment” is created, a short-lived digital opportunity for fan engagement at particularly interesting or memorable points in an event.
The idea, according to Facebook, is to facilitate a more efficient division of attention between the event and online commentary, as fans can “stop scrolling or searching to find the exact moment everyone is reacting to”.
Initially focusing on sporting events, Venue has partnered with the National Association for Stock Car Auto Racing (Nascar), making its debut alongside the Supermarket Heroes 500 race on Sunday (31 May).
Facebook, along with Instagram, is among social media platforms to increase opportunities for artists to monetise live streams during lockdown, allowing acts to charge for access to online performances and enhancing its tipping tool.
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