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Covid-safe Lolla Paris to take place in July

Live Nation France has teamed up with fashion house Balmain, chef Jean Imbert and champagne brand Veuve Clicquot to host a special Lolla Paris 2020

By IQ on 30 Jun 2020

Picnic-style Lolla Paris to take place in July

The adapted Lollapalooza Paris will take place at the festival's home at the Lonchamp Racecourse


image © Inskt/Lollapalooza Paris

The team behind Lollapalooza Paris has joined forces with Parisian couture house Balmain to host a one-day, musical picnic event on 19 July.

The adapted edition of Lolla Paris, which will take place on the original festival weekend at its home at the ParisLongchamp Racecourse, is also put on in collaboration with Michelin-starred French chef Jean Imbert and champagne brand Veuve Clicquot.

C3 Presents and Live Nation France called off the 2020 edition of Lolla Paris, which was set to feature Billie Eilish, Pearl Jam, Asap Rocky, Vampire Weekend and Rita Ora, due to the coronavirus pandemic and ensuing country-wide event ban.

Now, as touring gets set to return to France next month and venues, including stadiums and racetracks from 11 July, are allowed to host up to 5,000 people, a tailor-made Lollapalooza Paris 2020 is to take place.

Fans will sit on picnic blankets designed for the event by Balmain’s artistic director, Olivier Rousteing, and sample a menu prepared by Lolla chef Jean Imbert, accompanied by a bottle of Veuve Clicquot rosé champagne with wine and food pairing.

“[The event] will celebrate a certain French art of living in an exceptional summer setting”

The event will take place in compliance with current sanitary rules and distancing measures.

Tickets go on sale on Thursday 2 July at 10 a.m. CET on the Balmain website. Proceeds from ticket sales will go towards the Global Fund’s Covid-19 response, in collaboration with HIV/AIDS charity (RED).

To further raise awareness and funds, five customised pairs of Balmain trainers and several collector’s picnic blankets will be sold online on the day of the event with all profits raised going to the fund.

Angelo Gopee, general manager of Live Nation France, says the collaboration between Balmain and Lollapalooza, “two emblematic brands with an international reputation”, was “obvious”. “[The event] will celebrate a certain French art of living in an exceptional summer setting.”

“If there was one thing that the months of confinement made very clear, it was how much of life’s beauty that we had taken for granted,” adds Rousteing. “Forced apart, we realised how important it was to be together. Locked inside, we longed for the beauty of springtime in Paris.”

A full programme of content for Lolla Paris 2020 will be available online soon.

 


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