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Australian biz unites for safe reopening strategy

The launch of the LEIF sees Live Nation, AEG, TEG, Frontier and more "put aside [their] natural competitive instincts" to help kickstart live entertainment post Covid-19

By IQ on 09 Jun 2020

Live Nation Australasia CEO Roger Field will serve on LEIF's 16-person exec committee

Live Nation Australasia CEO Roger Field will serve on LEIF's 16-person exec committee

The Live Entertainment Industry Forum (LEIF), a new initiative that aims to to ensure fans can return safely to live events when restrictions on mass gatherings are lifted, has been formed by Australia’s biggest live entertainment companies.

LEIF’s mission is to “support the COVIDSafe reactivation of events with live audiences across Australia” when restrictions are eased in July, according to the body. (COVIDSafe is Australia’s coronavirus contact-tracing app.) “LEIF will put in place a comprehensive, flexible, all-of-industry reopening and risk-management strategy that meets the needs of the public, governments, sporting bodies, venues, performers and industry, with safety at its core.”

LEIF comprises all major Australian live businesses, including promoters Live Nation, TEG, Frontier Touring, Chugg Entertainment and AEG; agency WME; venues Melbourne Cricket Ground, Sydney Cricket Ground, Marvel Stadium, Melbourne Olympic Parks and Adelaide Oval; venue operators ASM Global, Venues West and Venues Live; musical producer Michael Cassel Group; and associations Live Performance Australia, Venue Management Association and Australian Festivals Association.

Led by an executive committee headed by former Cricket Australia chief James Sutherland, the forum says will work in conjunction with governments, sporting bodies, venues and audiences to “build confidence in the industry’s preparedness to operate safely, flexibly and sustainably and explore how industry can be supported by governments during its gradual return”.

“I am proud that we stand united to work together”

LEIF will develop measures regarding cleaning and sanitisation, crowd management, physical distancing plans, health monitoring and contact tracing, with the objective of restarting an industry responsible for more than 175,000 Australian jobs. The objective is to safely restart an industry which supports over 175,000 Australian jobs and feeds other sectors hit hard by COVID-19 such as tourism, transport and hospitality.

“This pandemic has brought our industry to a complete standstill. The thousands of cancelled sporting events, concerts, festivals, theatre, family and comedy shows, and all the associated revenues related to them, can never be replaced,” comments Sutherland.

“Our industry was the first to close during Covid-19 and it will be one of the last to fully reopen. The cultural, creative and sports industries supports the livelihoods of around 175,000 Australians, many of whom are casual or part time. The industry also contributes an estimated $150 billion to the Australian economy. Our live events have a huge economic flow on effect: we support jobs in airlines and other transport companies, hotels, pubs, restaurants and retail establishments of all sizes all over Australia.

“We need a clear roadmap to get our industry back to work, while playing a bigger role in the post-Covid-19 economic recovery of our nation. We are committed to working with all states and territories, especially with their chief medical and health officers. We will develop COVIDSafe best practices and a world-leading response to revive our industry, get people back to work and bring fans back together throughout Australia through the unbeatable power of live events.”

“We must put aside our natural competitive instincts so we can all bring large-scale live events back to the Australian people”

“Our industry has to work together at this challenging time. We must put aside our natural competitive instincts so we can all bring large-scale live events back to the Australian people safely,” says Geoff Jones, CEO of TEG. “We want to work closely with the federal, state and territory governments to create solutions that get our industry up and running again and help get the many thousands of people who support our industry back to work. We want to bring fans back and jobs back, safely.”

Roger Field, CEO of Live Nation Australasia – who also serves on the executive committee alongside Sutherland and Jones – adds: “Live events and mass gatherings are not solely for recreational purposes – they play a crucial part in the fabric of Australian life.

“Just as sport plays an important role in promoting healthy behaviours, so too do music and the performing arts. The positive impact culture brings to society is not only seen both psychologically and in social wellbeing, but in the fact that the live events industry contributes hundreds of thousands of jobs, which flows on and effects the whole economy.

“I am proud that we stand united to work together to make the return to events a reality and for the people of Australia to enjoy the power of live once again.”


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