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The virtual festival, co-created and hosted by Howler, raised half a million rand for the South African Fund 4 Entertainment
By IQ on 19 May 2020
Ticketing and cashless payments platform Howler recently hosted the world’s largest Zoom music festival in aid of the South African live entertainment industry.
DreamStream – the biggest virtual festival to date to utilise videoconferencing service Zoom, and South Africa’s first large-scale online music event – ran from 24 to 26 April and featured livestreamed performances by 33 South African artists.
The festival raised nearly R500,000 (€25,000) in donations for the South African Fund 4 Entertainment (SAFE), an industry backed initiative formed to help those worst affected by the coronavirus and the ban on live events. Over 50,000 people in 130 countries viewed the stream over the course of the weekend.
“The two-way experience connected people in their homes like no other stream has done yet,” says Shai Evian, Howler CEO. “We wanted to create an experience that felt like a true festival with your friends. This was a ticket-only event and the fact that we had over 50,000 people through the online ‘gates’ for an online event that wasn’t streamed via social media is really something different.”
“We see a world where an online virtual experience will coexist alongside real-world festivals”
“What is even more exciting is that we believe we have unlocked a product that can live beyond the Covid-19 crisis,” he adds. “We see a world where an online virtual experience will coexist alongside real-world festivals, reaching far wider audiences globally and creating new revenue streams.”
The funds raised by DreamStream are being used to purchase food vouchers for the crew suffering the most under the current lockdown.
“SAFE is a platform for all online initiatives to support our crippled industry,” says Evian. “The support from the SA government is much smaller, financially, than some other countries. Based on the applications to SAFE to date we need to raise US$1 million just to feed our industry.”
Find out more, or donate to SAFE, at safefund.org.za.
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