fbpx
x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Israeli stars perform for 3,000+ at pro-industry rally

Behind the Scenes, held on a Tel Aviv beach, marked the launched of a fund worth nearly $1m for out-of-work music professionals

By IQ on 22 May 2020

Up to 5,000 people attended the beachfront event in Tel Aviv


image © @ItayBlumental/Twitter

At least 3,000 people gathered on Charles Clore beach in Tel Aviv last night (21 May) for a rally-cum-music festival in support of the Israeli music industry.

Initiated by entrepreneurs Inbar and Marius Nacht, the event marked the launch of a ₪3.5 million (US$990,000) fund in aid of the 170,000 music industry professionals out of work as a result of the coronavirus pandemic, reports Calcalist. It was permitted by authorities in the Tel Aviv-Yafo municipality, as Israeli law allows protests, even under current restrictions on consent.

The event, dubbed ‘Behind the Scenes’, featured performances by popular Israeli artists including Aviv Geffen, Berry Sakharof, Shalom Hanoch, Yishai Levy, Rita, Si Hyman, Hope 6, Dikla, Rona Keenan and Esther Rada.

The English-language Times of Israel put the number of attendees even higher, at 5,000.

“It is exciting to see the thousands who have come here,” Geffen told attendees. “It is a very strange period, but we came here to support our wonderful friends… Over 170,000 people were left without a living overnight, and I’m here for them.”

“We came here to support our wonderful friends”

According to Yedioth Ahronoth, organisers urged guests to comply with ministry of health guidelines on social distancing. Large Xs were marked on the beach to ensure people kept two metres apart on arrival, and participants were requested to wear face masks.

Life is gradually returning to normal in Israel, with schools, retail businesses and places of worship having reopened in recent weeks. However, live entertainment venues remain closed.

Yoni Feingold, chair of the Association of Show and Performing Arts Producers of Israel, emphasised the need for an urgent return to activity for the sector, telling attendees that “without artists, there is no culture in Israel”.

“Culture is food for the soul; it’s national resilience,” he said. “We must help all those who are now in distress, because without culture there is no future.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

FOLLOW IQ