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The European Arenas Association is working with the European Commission to guide policy and develop a post-Covid-19 recovery plan for the event industry
By IQ on 20 May 2020
The European Arenas Association (EAA) has opened discussion with its members to help build a post-Covid-19 recovery plan for the live events industry.
The EAA, which represents 33 arenas across Europe with an annual collective audience of over 20 million, is the latest industry body to develop guidelines for reopening, following the publication of guides produced by the Event Safety Alliance and Society of Independent Show Organizers in the US and Research Institute for Exhibition and Live Communication in Germany.
The EAA’s European Union subgroup, which is working with the European Commission to develop a recovery plan for the live industry, has created a document covering all the key areas that will need to be addressed before venues across Europe can safely reopen their doors.
The document looks at both the infrastructure and systems that must be implemented to meet required safety standards, and the messaging and communication that will be necessary to regain customer confidence.
“It is vital that all decisions regarding venue strategy are made on the basis of first-hand experience and knowledge from people working in the business”
The document is one part of the EAA’s strategy to support current European Commission initiatives designed to strengthen the European live industry and aid its recovery.
“There is no precedent to follow and decisions taken over the next few weeks will have a long-lasting impact on a key industry,” comments Olivier Toth, head of the EAA’s EU subgroup.
“It is vital that all decisions regarding venue strategy are made on the basis of first-hand experience and knowledge from people working in the business who are best placed to ensure delivery.”
Toth will be speaking alongside John Langford (AEG Europe), Lucy Noble (Royal Albert Hall/NAA), Oliver Hoppe (Wizard Promotions), Tom Lynch (ASM Global) and Lotta Nibell (GOT Event) in next IQ Focus panel, The Venue’s Venue: Building Back, tomorrow (21 May) at 3.30 (BST)/4.30 (CET).
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