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Dutch DJs W&W plan ‘world’s first XR livestream’

In partnership with Alda, Twitch and Li-Ning, EDM DJs and producers W&W will use green screens to create “a series of mind-blowing special effects”

By IQ on 12 May 2020


image © Breda Dance Music/PVP Media/Patrick Diepstraten

In what promoter Alda Events is calling the dance music world’s first-ever extended-reality (XR) live stream, Dutch DJ duo W&W have announced a show that will take place inside a specially created 3D virtual world.

For the 23 May event, the pair – who have been among DJ Mag’s top 100 DJs since 2010, and are renowned for their live shows – will play a set in a custom-made virtual stadium overlaid with futuristic, videogame-like ‘XR’ effects, pointing the way towards “a potential future route for the events industry during the global lockdown,” says Alda.

In addition to Alda – the part-Insomniac-owned, Amsterdam-based EDM promoter – the show’s partners include Chinese sports brand Li-Ning (which lends its name to the virtual ‘Li-Ning Arena’), DJ Mag, livestreaming platform Twitch and the United Nations Children’s Fund (Unicef).

The concert will see W&W “implement green screens to enhance the illusion of their creative 3D reality”, surrounding themselves with “a series of mind-blowing special effects”

According to the show announcement, the concert will see W&W “implement green screens to enhance the illusion of their creative 3D reality”, surrounding themselves with “a series of mind-blowing special effects” and “creating a space that welcomes everyone”.

The W&W shows follows Travis Scott’s pre-recorded show in the videogame Fortnite, which was seen by an estimated 12 million people and won praise for its spectacular visual effects, as well as the boom in livestreamed shows of all kinds during the Covid-19 pandemic.

The event will be streamed live on Facebook and Twitch on Saturday 23 May at 5pm CEST.

W&W virtual livestream poster

 


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