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Minecraft, the best-selling video game of all time, is set to host dance music festival Electric Blockaloo, featuring acts such as Diplo, Maceo Plex and Tokimonsta
By IQ on 21 May 2020
Virtual dance music festival Electric Blockaloo, due to take place in Minecraft in June, has the potential to become the biggest music event ever, as the game’s 112 million active monthly users are invited to attend the three-day festival.
Electronic music promoter Rave Family today (21 May) revealed the first wave of acts performing at the in-game festival from 25 to 28 June, which includes Diplo, Tokimonsta, Jamie Jones and Maceo Plex over the 60-hour event.
Electric Blockaloo is the first in a series of virtual dance music events produced by Rave Family, as the promoter looks to replicate the success of other in-game shows.
Selling more than 200 million copies since being released in 2011, Minecraft has over 40% more monthly users than free-to-play online shooter Fortnite (78.3m), which has hosted record-breaking concerts by rapper Travis Scott and EDM star Marshemello, indicating a potential to draw yet more viewers (although fans did not need to pay to attend the Fortnite shows).
Minecraft first hosted a music event in 2016, and has since provided the setting for virtual festival Fire Festival and, more recently, charity events Block By Blockwest, featuring Pussy Riot, Idles and Sports Team, and Square Garden, with 100 Gecs and Charli XCX.
Artists playing at Electric Blockaloo will be supplied with a unique code to send to fans via a link. The code will give fans access to the Rave Family club, from where players pay an entry fee – either general admission or VIP – to get access to artist-curated Minecraft servers, Discord channels, special streams and releases.
Acts will receive a portion of the revenue generated by fans who followed their link.
“Electric Blockaloo is a place where artists and fans can come together, create shared musical experiences, and reconnect”
All of Minecraft users can sign up to attend, whereas Minecraft laymen can view the festival on the club website via artist livestreams.
The Rave Family training camp will be available to ticketholders in the run up to the festival, for festivals fan unfamiliar with Minecraft.
Electric Blockaloo will be accessible on desktop, mobile, Mac, PlayStation, Xbox, Nintendo Switch and VR.
Rave Family, which was founded by tech and investment veteran Jackie McGuire, has previously provided infrastructure support for festivals including Electric Daisy Carnival, Electric Forest and Imagine.
“Everyone asked us, ‘What’s the new normal?’ That normal is one without large festivals for the foreseeable future,” comments McGuire. “Electric Blockaloo is a place where artists and fans can come together, create shared musical experiences, and reconnect with each other in an immersive way.”
A portion of each ticket sale for electric Blockaloo will go to Bye Bye Plastic, a charity that aims to eliminate single-use plastic from(non-virtual) music festivals by 2025.
Electric Blockaloo will take place daily from 25 to 28 June from 10 a.m. EST to 6 a.m. More information is available here.
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