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The coronavirus-focused IQ 89 is out now, with expert comment on key business takeaways from the crisis and the industry’s all-important road to recovery
By IQ on 21 Apr 2020
IQ 89, the latest edition of IQ Magazine, comes packed full of expert commentary, insight and analysis on the pressure the Covid-19 pandemic is exerting on the live business, as the industry braces for the uncertainty of the coming weeks and months.
In the midst of unprecedented times, IQ 89 includes a bumper coronavirus special report, delving into the lessons learned from the crisis, different governments’ responses to the pandemic and the plan for the live business going forward.
Leading industry figures have contributed to the report, which includes comments and predictions from Live Nation’s Phil Bowdery, CAA’s Emma Banks, DEAG’s Peter Schwenkow, Rock Werchter’s Herman Schueremans, Paradigm’s Alex Hardee, Yourope’s Christof Huber, Move Concerts’ Phil Rodriguez, the Royal Albert Hall’s Lucy Noble and more.
Long-form versions of these interviews, as well as the full coronavirus report, will appear online over the coming days.
As well as analysing what the recovery of the industry may look like, the latest edition of IQ Magazine also looks at some of the ‘good news’ stories that have emerged from the global shutdown, as many in the live events sector pivot to assist the medical sector, dedicate talent to boosting morale or use their platform to raise funds and awareness.
Continuing the coronavirus theme, the rise of livestreaming is also explored, as writer Derek Robertson turns to those enabling live performance to endure the shutdown across a variety of digital platforms.
As well as analysing what the recovery of the industry may look like, IQ 89 looks at the ‘good news’ stories that have emerged from the global shutdown
Casting the mind back to what now seem like distant times, highlights from the 32nd edition of the International Live Music Conference (ILMC) and Arthur Awards also appear in the magazine. Taking place just as the global impact of the virus was beginning to be events, this year’s conference was characterised by a heightened sense of industry camaraderie and solidarity.
Elsewhere, IQ 89 celebrates the life and career of veteran promoter Ossy Hoppe, who turns 70 later this month, recalling his early days as part of his family’s touring circus troupe, to his founding and running of Wizard Promotions, now in the hands of Hoppe’s son, Oliver.
The emergence of the Gulf States as a major touring market – put on hold temporarily by the global pandemic – is also examined, with promoters in the region optimistic for what the future may hold.
The coronavirus special also comes filled with some regular features, such as the newly established Readers’ Lives page featuring the favourite hobbies of top industry figures, and the Your Shout page, with live event professionals sharing their most unusual lockdown pastimes.
As always, most content from the magazine will appear online in some form over the next few months. However, if you can’t wait for your fix of essential live music industry features, opinion and analysis, click here to subscribe now.
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