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Bravado launches charitable face mask range

UMG-owned Bravado’s new branded face masks includes designs for Billie Eilish, Ariana Grande and Black Sabbath, with all proceeds going to charity

By IQ on 24 Apr 2020

Bravado launches charitable face mask range

Billie Eilish Blohsh face mask is among many on offer on the We Got You Covered website


Universal Music Group-owned merchandising company Bravado has launched a range of face masks to raise money for charity partners including MusiCares and Help Musicians UK.

As reported by IQ earlier this week, face masks are becoming must-have merchandise for music fans, with bands including My Chemical Romance and Korn added branded face coverings to their merch offerings.

Now, UMG’s merchandising arm, Bravado, has unveiled its own range of reusable, washable cloth face masks. Available on the new We’ve Got You Covered e-commerce site, Bravado’s masks feature designs for artists including the Rolling Stones, Black Sabbath, Ariana Grande, Justin Bieber, Blackpink, Billie Eilish and the Weeknd.

Starting today (24 April), fans can purchase Bravado’s face masks for US$15. All net proceeds – no less than $8 per product sold – go towards charities supporting the music industry through the coronavirus crisis.

“This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe”

“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” comments Bravado CEO, Mat Vlasic.

“This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”

All UMG employees have been offered free face masks through the We’ve Got You Covered programme.

The company will also contribute 50,000 masks to those serving communities across the US including workers in food banks, school lunch programmes, homeless shelters and other community service providers.

 


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