fbpx
x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Amsterdam’s DGTL goes digital

In lieu of DGTL’s flagship Amsterdam event, organisers are putting on a virtual festival, with fans able to switch between live streams and order from a digital bar

By IQ on 08 Apr 2020

Amsterdam’s DGTL goes digital

DGTL Amsterdam usually takes place at the NDSM Docklands


image © Hanna Norlin/Flickr

The organisers of DGTL festival, which was scheduled to take place from 11 to 12 April at Amsterdam’s NDSM Docklands, have announced they are hosting an online event in its place, Digital DGTL.

DGTL Amsterdam was among a number of Dutch festivals to be cancelled at the end of last month, following an extension of a governmental ban on all public gatherings until 1 June.

Now, DGTL is joining a growing number of festivals – including South American events Lollapalooza Chile and Colombia’s Estéreo Picnic – to provide fans with online content on the original dates of the cancelled event.

Over two days from 2 to 11p.m. (CET), fans will be able to access live streams from 28 different artists across three “stages” via the Digital DGTL website.

Over two days, fans will be able to access live streams from 28 different artists across three “stages”

Those “attending” Digital DGTL can also sign up to alerts to notify them of when their favourite artists are about to perform. Acts playing the virtual event include Jasper Wolff, Luuk Van Dijk, Deniro, Adriatique and Nicolas Lutz.

DGTL has partnered with Absolut vodka and Kornuit beer, as well as local catering establishments, allowing “festivalgoers” to pre-order food – all vegetarian – and drink for delivery during the festival from a digital bar and food court. Festival merchandise is also available to buy via the website.

Using the hashtag #KeepDistanceStayDGTL, organisers remind fans to keep to their own homes while tuning in to the festival.

Organisers also call on viewers to make a donation to Erasmus MC (Erasmus University medical Centre) during the online festivals, for their work in developing a vaccine and other medicines to fight coronavirus.

Photo: Hanna Norlin/Flickr (CC BY 2.0) (cropped)

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

FOLLOW IQ