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Paradigm invests in UK sync specialist Pitch & Sync

Paradigm Talent Agency has made a strategic investment in boutique sync agency Pitch & Sync, strengthening the breadth of its offerings in the UK

By Anna Grace on 10 Feb 2020

Paradigm invests in UK sync specialist Pitch & Sync

Pitch & Sync co-founders Alex Lavery (left) and Simon Robinson

image © Caylee Hankins

Paradigm has bought a stake in London-based sync and sound branding agency Pitch & Sync, further expanding its music representation practice in the UK.

After  taking a majority interest in Coda Agency in 2019, Paradigm’s deal with Pitch & Sync – spearheaded by Paradigm’s UK leadership team – broadens its global offering in an important sector.

Pitch & Sync, which is based in London with additional offices in Berlin and Amsterdam, was founded by Alex Lavery and Simon Robinson in 2006. The firm specialises in finding, creating and curating sound and music for consumer brands – with clients including Nike, Intel and Heineken – and other content creators.

The agency will continue to operate under its own name, but will integrate its business operations into Paradigm, working closely with Paradigm’s in-house brand partnerships team led by commercial director Debbie Ward, who is speaking at the upcoming International Live Music Conference in March.

Pitch & Sync also brings knowledge of the emerging artist network, providing new A&R opportunities for Paradigm.

“This is a game changer for us and what are able to do for our clients.”

“We’re thrilled to be in business with Alex, Simon and the whole Pitch & Sync team,” comments Paradigm London Partner James Whitting. “They’re leaders in their field and we’re excited about what Pitch & Sync can achieve in tandem with our wider Paradigm brand partnerships business.”

Pitch & Sync co-principal and co-founder Alex Lavery adds that the “new association with Paradigm, whose leadership in live music and powerful relationships with management will allow us to operate further upstream, grow our team and enhance our capabilities.

“This is a game changer for us and what are able to do for our clients.”

Paradigm’s roster of globally-represented music artists includes Halsey, Shawn Mendes, Imagine Dragons, Janet Jackson, Billie Eilish, Gucci Mane, Kacey Musgraves, Liam Gallagher, Sia, Normani, Tiësto and Zedd.

The agency also handles international representation outside North America for Bon Iver, Ellie Goulding, FKA twigs, Lewis Capaldi, Liam Payne, Mark Ronson, Pusha T, Rag’n’Bone Man, Rita Ora, Robyn and Take That.


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