Virgin founder Branson and CEO Felts announce Virgin Fest, which debuts in Los Angeles in summer 2020, on the 50th anniversary of the Virgin brand
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The inaugural Virgin Fest is taking place in Los Angeles this summer, with a line-up of acts including Major Lazer, Ellie Goulding and Lizzo
By Anna Grace on 20 Feb 2020
The line-up for the inaugural Virgin Fest has been announced, with acts including Lizzo, ASAP Rocky, Anderson .Paak, Major Lazer and Ellie Goulding making up the bill.
Virgin founder Richard Branson first revealed his plans for Virgin Fest in 2018, following the end of the brand’s partnership with the UK’s V Festival. The festival launched following the acquisition of the Kaaboo festival brand by Virgin’s music festival arm – also named Virgin Fest – last year.
Marking the 50th anniversary of the Virgin brand, the festival is taking place on 6 and 7 June 2020 at the Banc of California Stadium (22,000-cap.) and Exposition Park (160-acre) in Los Angeles.
As well as its music programme, which also features Jorja Smith, Kali Uchis, Japanese Breakfast, Clairo and Celeste, Virgin Fest will showcase an interactive fair with new technologies and gaming.
“By combining Virgin’s signature hospitality and ingenuity with a strong sense of purpose, our team built the festival of tomorrow, today,” comments Virgin founder Branson.
“We are proud to bring Virgin Fest to LA and to be on track to become one of the United States’ greenest festivals”
“We are proud to bring Virgin Fest to LA and to be on track to become one of the United States’ greenest festivals.”
Sustainable initiatives such as a single-use plastic ban, solar programme, surplus food donations and a partnership with the Los Angeles County Metropolitan Transportation Authority will help reduce the event’s carbon footprint.
“Music is an emotional force of transformation – it can change people’s moods, their outlook on life, and sometimes, it can unite the world,” says Jason Felts, CEO and founder of Virgin Fest.
“We are embracing the dream that music can bring to get us to a better place – for our fans, for our people, for our communities and for our planet. We envision a tomorrow where festivals live and breathe the extraordinary – Virgin Fest looks to lead that charge.”
Tickets for Virgin Fest are available here. A two-day pass costs US$229, with VIP options available for $499 and mega VIP tickets for $1999.
Photo: Andy Witchger/ Flickr (CC BY 2.0) (cropped)
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