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Live industry veteran Michael Cohl has teamed up with CTS Eventim in a 50/50 partnership focused on global touring
By Anna Grace on 21 Feb 2020
CTS Eventim and veteran US concert promoter Michael Cohl have joined forces in a new partnership, as the European live entertainment powerhouse takes on global touring.
Both parties will hold 50% of the shares of the new company, which will be based in New York and headed up by Cohl and Glenn Orsher, CEO of Cohl’s production company S2BN Entertainment.
The deal marks the next step for CTS Eventim’s promoter network Eventim Live, which launched at last year’s International Live Music Conference (ILMC), as the network expands outside of Europe for the first time.
Cohl, a global touring pioneer and former chairman of Live Nation, brings his concert business and connections across North American to the partnership, while CTS will provide full access to its ticketing platforms and Eventim Live network, which now comprises 32 promoters in 13 countries.
CTS Eventim and Michael Cohl have joined forces in a new partnership, as the European live entertainment powerhouse takes on global touring
Known for paving the way for global touring as we know it today, Cohl spent a reported US$60 million on the Rolling Stones’ Steel Wheels Tour in 1989 and went on to promote tours for the likes of Frank Sinatra, Michael Jackson, Pink Floyd, U2, Prince, Stevie Wonder and Barbra Streisand.
Cohl has also lent his hand to theatre, producing Broadway shows including Spider-Man: Turn Off the Dark, Lion King, Spamalot, Rock of Ages, Hairspray, The Producers and Bombay Dreams.
The veteran promoter and producer joined ‘cannabis culture’ brand Civilized Worldwide in 2018 as a board member and investor.
Eventim, which celebrated its 30th anniversary last year, has quietly evolved into a live entertainment powerhouse over the past three decades with CEO Klaus-Peter Schulenberg at its head. In the past year, the company has added numerous promoters to its Eventim Live network and acquired a stake in Fnac Darty’s France Billet.
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