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Carlotta De Ninni will serve as the CEO for company behind digital identification tool the Creative Passport, brainchild of singer and tech innovator Imogen Heap
By Anna Grace on 26 Feb 2020
The organisation behind the Creative Passport, a blockchain-based, data-collection tool for those working in the music industry, has appointed a new CEO and board of advisors.
Founded by Grammy-winning artist Imogen Heap, who is also the creator of wearable tech product Mi.Mu gloves and an advisor to music industry blockchain specialist Viberate, the Creative Passport enables users to update, manage and share information easily and quickly, acting as a digital identification tool.
The platform, which is launching in beta mode next week, was presented at the International Live Music Conference’s (ILMC) New Technology panel in 2018.
Carlotta De Ninni is serving as the new CEO of the company, having worked on the project since its inception and previously holding positions at the Featured Artists Coalition (FAC) and think tank Mycelia.
Tech and music industry veterans Cliff Fluet, founder and managing director of business advisory Eleven; Eva Kaili, chair of the future of science and technology panel of the European Parliament; Jeremy Silver, CEO of technology innovation centre Digital Catapult; and Zoe Keating, a cellist and composer known for her use of technology, make up the organisation’s board of advisors.
“I am very much looking forward to making this the industry-leading premium digital identity tool for creatives”
“It is rare that you get the opportunity to jump into the driving seat of an organisation like The Creative Passport which is totally changing the game in the music industry in terms of how people manage and own their data,” comments De Ninni.
“I am very much looking forward to both leveraging my experience and know-how and to working with our new Board of Advisors, to make this the industry-leading premium digital identity tool for creatives.”
“Carlotta has tended the first seeds of the Creative Passport and heard directly from hundreds of music makers around the world why this needs to happen – there is no better person to head up the organisation,” adds Heap.
“Alongside Carlotta, I’m delighted and honoured to have these four outstanding humans as our first Board of Advisors.”
Companies presenting at the new technology panel at this year’s ILMC include festival travel portal Festicket, virtual reality company MelodyVR and augmented audio specialist Peex. ILMC is taking place from 3 to 6 March at the Royal Garden Hotel in London.
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