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Countdown to the Arthur Awards 2020: Herman Schueremans

As the industry’s best and brightest eagerly await the ILMC Arthur Awards Winners’ Dinner, IQ hears what it means to taste success at the business’ best-loved awards

By IQ on 26 Feb 2020

Countdown to the Arthurs 2020: Herman Schueremans

Schueremans collects the Bottle Award at ILMC 29

image © M3H Creative

Individuals and events will be crowned across 11 categories at the Arthur Awards Winners’ Dinner on 5 March, as the music industry’s response to the Oscars returns to the glamorous Sheraton Grand Park Lane hotel.

Last year’s 25th anniversary awards saw success for Britannia Row’s Bryan Grant, FKP Scorpio’s Folkert Koopmans, ICM Partners’ Kevin Jergensen and Live Nation’s Selina Emeny, as well as the teams at the Royal Albert Hall, British Summer Time Hyde Park and Mad Cool Festival, among others.

As the Emma Banks-hosted ceremony draws ever closer, IQ chats to some previous winners to find out what receiving an Arthur meant to them and to discover their biggest hopes and dreams for the future.

Up next is Rock Werchter founder and Live Nation Belgium CEO Herman Schueremans, three-time winner of the Promoters’ Promoter prize and 2017’s recipient of the prestigious ILMC Bottle Award.


Winning the Bottle Award means a hell of a lot to me as it means you get recognition and appreciation from the people of the live music business who know what they are talking about, such as agents and their staff, managers, tour managers, production managers, suppliers, concert and festival promoters. All of these people are driven and passionate human beings who want to deliver every day on their passionate job. Thank you all.

My Bottle Award is in my office and it is empty as I don’t drink during the working day but enjoy a lovely wine at dinner at the end of the day. All of our other Arthur Awards are on the desks of our team members as they are their awards.

Winning the Bottle Award means a hell of a lot to me

Ed Bicknell and Martin Hopewell, the founder of ILMC; Ian Flooks and many other agents gave me the first chances to book young bands. I learned from Mike Greek that I was the first European to book an act from him. We can all learn from each other – young from older experienced people and older ones from the enthusiasm and creativity of young people.

My prediction for the next ten years is that live music will get more and more important as it brings people from all over the world together in a constructive way. So everyone involved in live music has a common responsibility to contribute every day.

I hope that music will help to build a better and definitely happier world and that youngsters have a future in this business and in general.


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